Apple extends iPad AppleCare+ coverage to 3 years for educational institutionsSchools buying iPads for faculty or students can now receive an extra year of AppleCare+ warranty coverage, bringing it to three total years of protection, for the same $99 flat price.
AppleInsider was tipped to the change by Twitter user @pxlate on Wednesday. When checking out of an Apple educational institution store online, buyers are presented with a yellow box offering them the ability to add AppleCare+ to their order.
But instead of the regular two-year coverage period, AppleCare+ for institutional buyers now carries three full years of warranty protection. The price is unchanged at $99.
The change is limited solely to institutional buyers, and does not apply to education purchases made for personal use by students or faculty. AppleCare+ coverage for the general public also still carries a two-year iPad coverage period for $99.
The expanded warranty coverage represents an additional push by Apple to maintain its dominance among tablets in the education market. The company boasted in its most recent quarterly earnings report that the iPad had over 95 percent share of the U.S. education tablet market.
"The focus in education is on penetration, is on getting more schools to buy, and my belief is the match has been lit," Apple Chief Executive Tim Cook said. "It's very clear to the educators that have studied this that student achievement is higher with iPad in the classroom than without it. And so I'm confident we've got a really great start in education far beyond the U.S. now."
On Topic: Apple Store
- Apple reveals Black Friday partnership with Product (RED) for gift card sale
- Apple pushes holiday gift ideas to shoppers ahead of Black Friday
- Apple rumored to turn huge downtown LA building into flagship store, office space
- Apple begins stocking Nova iOS-connected Bluetooth camera flash in retail stores
- Apple Rewards card from Barclaycard updated with 3X points on Apple Store purchases, Chip & PIN security