Daniel Eran Dilger
iPad is making gains in North American tablet web usage, reaching an 78 percent share in Apple's "first quarter-over-quarter usage share gain since June 2013," notes a new report by Chitika.
Chitika Insights published its latest figures on tablet web traffic for the U.S. and Canada, noting that Amazon's Kindle Fire, albeit with just one tenth the share of iPad, has moved into second place ahead of Samsung and Google, both of whom are selling 'pure Android' tablets.
"Since April 2014, the share of tablet Web traffic generated by North American Apple iPad and Kindle Fire users has increased by 0.8 and 1.2 percentage points, respectively," the firm stated.
"These represent the two largest quarter-over-quarter increases for any tablet brand, while Samsung's user base exhibited the largest share loss over the same timeframe, dropping two full percentage points."
Chitika cited sales of iOS devices in Costco (which resumed for the first time in June after more than a year) and new educational discounts across Apple's iPad lineup as "at least partially responsible" for driving Apple's gains.
Apple's iPad share is only down slightly from peak figures from last year, despite relentless discounting by competitors and frequent promotions that give tablets away. No other tablet maker is reporting profits of any kind from the sale of its tablets.
At the same time, Apple has improved upon its 76.1 percent holiday season tablet share reported by Chitika in January.
Apple recently announced a partnership with IBM to develop original and exclusive new iOS apps that IBM will use to drive iPhone and iPad sales to its enterprise customers, in a bid to further cement Apple's lead among business and government users.
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38 Comments
Gatorguy will be posting links showing how Google planned all this any moment ... :D
I'll believe this when Amazon puts out actual data. I'll even take 'shipments.'
Until then, it's all speculation.
I'm surprised the chart is to scale. Normally these charts skew the lower bars to make it seem like they are closer to the iPad.
I love AppleInsider, but stop with the misleading headlines. Apple lost 5.6% points of share vs. last year. Their share did not grow That said, 78% is very impressive
this is not 'share' as in marketshare (sales)
This is web usage.
This is saying what has been said all along: If you are a heavy mobile internet user, the iPad is the top choice. Amazon moving into 2nd isn't surprizing given the cost/benefit of the Amazon offerings. Samsung... theirs are being bought and then put in the drawer, and either your laptop is still being used, or you're buying apple or amazon.
All in all, this is what I would expect... repeating: Amazon is Apple's biggest endgame competitor, not samsung or google.