AppleInsider Staff
A week after rumors that Instagram would launch Bolt, the Facebook-owned company soft launched the new time-restricted image and video messaging app in New Zealand, Singapore and South Africa.
Instagram's first standalone offering outside of its flagship app, Bolt looks to take on other transient messaging services like Snapchat with more intuitive "one-push" picture and video sending controls.
Called "wicked fast" by Instagram, Bolt's user interface strips away unnecessary clutter with a main camera view. Contacts are shown in Chat Head-like circles overlaid atop a feed from a device's camera.
Instead of connecting via Facebook, email or even Instagram, Bolt requires direct access to a user's Address Book. From there, up to 20 "Favorites" can be selected and reordered on the main page to quickly shoot over images.
Tapping on a person's face will instantly send a still picture, while a longer press will start recording video. The moment a user releases their finger, the unedited image or video is sent. Options are sparse and include front/rear camera selection, flash controls and text input.
A shake to undo feature comes built-in and can be activated just after a message is sent.
Reading through messages is a similarly fast experience as recipients can simply swipe a photo or video away and it will be immediately deleted. Users can respond to a message with another Bolt or text.
Unlike Snapchat, which allows "stories" and mass posts to followers, Bolt touts a more personal experience by limiting conversations to one person at a time.
Bolt is available in New Zealand, Singapore and South Africa App Stores, though plans are in place to widen launch worldwide after working out the service's kinks. Instagram claims the three locations were selected due to high usage rates and geographic diversity.
For those in the three pilot regions, Bolt is a free download from the iOS App Store.
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13 Comments
This is an interesting idea however the last thing we really need is yet another network. This as a feature in Instagram might have made more sense. Cleaning up their apps would also help. It's insane that any app, especially for social media, doesn't have a tablet version. But there are several
Interesting. Rolled out in English-speaking countries with fairly small populations. New Zealand: 4.5 million Singapore: 5.4 million South Africa: 52.4 million (with 29 million cell phone users of which only a small fraction are smartphone users) http://techtalkafrica.com/smartphone-usage-in-south-africa-infographic.html Maybe they're trying to replicate the WhatsApp phenomenon. Good luck with that.
Don't care.
[quote name="AppleInsider" url="/t/181620/instagram-launches-snapchat-competitor-bolt-in-select-markets-us-not-included#post_2571071"] Unlike Snapchat, which allows "stories" and mass posts to followers, Bolt touts a more personal experience by limiting conversations to one person at a time. .[/quote] Also known as- less features. Oh to be a teenager again and have the ability to ask out girls without even having to talk. Only problem then is even the ball-less kids ask girls out too. More competition- although easier girls. So it evens out
White text is fun!
Were I a girl, I wouldn’t waste time on a coward who couldn’t ask me face to face. What does that say about confidence and security of self? As such, I only ask out women face to face.
For heaven’s sake; what’s wrong with people these days?
“How does that go?”
True interaction is replaced with faceless, omnipresent technology, scuttling attempts at emotional attachment...
I’m a miserable failure at everything I attempt and will die alone and afraid, unremembered by any.
...and dehumanizing those around us. Lines split to keep things hidden on narrow displays.