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Thursday, September 04, 2014, 02:15 pm PT (05:15 pm ET)

Apple Store app overhauled with cross-platform shopping features, fresh design

Ahead of an expected iPhone unveiling on Sept. 9, Apple on Thursday rolled out an updated version of its Apple Store app for iOS, introducing cross-device shopping support, enhanced imagery and refined navigation.




The Apple Store version 3.0 update features a design inspired by the made-for-iPad iteration, with large high-resolution graphics and gesture-based user interface controls modeled after the iOS 7 template.

Aside from the front-end polish, Apple bolstered the app's feature set to include support for cross-platform shopping. According to the release notes, users can start shopping on one device, like an iPhone or iPad, and finish using a Mac or even a PC. Synchronization likely takes place through iCloud.

In addition, Apple Store for iPhone comes with a new Stores tab that provides up-to-date information on upcoming events and workshops taking place at nearby brick-and-mortar Apple Stores.

Finally, the universal app brings support for One to One reservations on iPad.

Apple Store for iOS is a free 23.4MB download from the App Store.