Despite booking a modest 3 percent year-over-year decline, Apple has once again claimed the top spot in the most recent American Customer Satisfaction Index rankings of personal computer manufacturers.
Apple's aggregate score of 84 — down from 87 one year ago — was enough to maintain a two-point lead over a gaggle of smaller companies, including Samsung, Lenovo, and Asus, which combined to score 82 points. Scores for those smaller firms were up 8 percent year-over-year.
The gap widens from there to Texas-based giant Dell, which scored 76 to come in third. Acer, Toshiba, and beleaguered Hewlett-Packard round out the top five.
Surprisingly, consumers showed a renewed interest in desktop computers. Satisfaction with those wall-bound machines ticked up by 3 percent year-over-year, compared to dips of 4 percent and 1 percent for laptops and tablets, respectively.
"The increase in customer satisfaction for PCs could mean two different things," ACSI Chairman and founder Claes Fornell said in a release. "Either the product is seen as more attractive now and is poised for a comeback, or it has higher customer satisfaction simply because those who were less than happy with it have moved to other devices. If dissatisfied customers leave and satisfied customers stay, average satisfaction may well go up."
The ACSI surveys some 70,000 consumers each year, benchmarking satisfaction with their most-used products and services. Those surveys have given Apple the top spot in the personal computer satisfaction rankings — which also includes tablets — in every ranking since 2004.
21 Comments
bad math. why round samsung and others in into the "other" category before the compare? the way this is setup, it would be possible for samsung to have a higher number than apple but one would never know because of the way it's rolled up.
Samsung sells very few PCs in the USA.
The more unusual omission is lumping Lenovo in the "All Others" category.
bad math. why round samsung and others in into the "other" category before the compare?
the way this is setup, it would be possible for samsung to have a higher number than apple but one would never know because of the way it's rolled up.
Someone or ones would almost have to be higher for this arithmetic...
Also, when I subtract 76 from 82, ! keep getting 6, not 8...I'll probably have to reinstall
my OS, bringing Apple's score even lower...
Someone or ones would almost have to be higher for this arithmetic...
Also, when I subtract 76 from 82, ! keep getting 6, not 8...I'll probably have to reinstall
my OS, bringing Apple's score even lower...
I'm also having that problem with almost all their numbers: 80 minus 74 keeps coming up as 6 when clearly it's 8%. 78 minus 75 keeps showing up as 3 when it's obviously 4.
My suggestion, if you're going to completely make up numbers to get press at least make the math work. We can check that ourselves. We don't really have a way to double check their ratings but I'm sure they must be accurate.
It's a percentage not a straight addition or subtraction. Lol. Ie: 76 x 1.08 = ~82 This is how you check each column. 1.08 represents adding the original number 8% which gives you the shown results. Try to think a bit before you post people.