Mikey Campbell
In a segment that aired Monday night on local Los Angeles, Calif., news station KTLA, Apple SVP of Internet Software and Services Eddy Cue went on a "shopping spree" to show off Apple Pay at a number of retailers, including the Apple Store.
Rich DeMuro of KTLA's The Tech Report met with Cue to do some shopping in Santa Monica. From buying a snack at Panera Bread to an iPad from the Apple Store, the duo used nothing but Apple Pay and supporting apps.
For Panera, Cue opened the restaurant chain's app to preorder a meal for two, including an egg white "sangwich" for himself (Cue is apparently hip to modern gastronomic lingo). The pair walked into the store where their order was ready for pickup at the tap of Cue's gold iPhone 6 Plus.
Following breakfast, they headed to Bloomingdale's — one of the few department store chains to accept Apple Pay at launch — to buy sunglasses. When later asked why the purchase required a signature, Cue said purchases over a certain amount necessitate the extra step to prevent fraud. The same mechanism is true of many credit cards, on which Apple Pay is based.
Next stop Disney Store. DeMuro got a head start on holiday shopping and picked up two dolls from the movie "Frozen." Here, no signature was needed as the price was below the safety threshold.
Finally, Cue made a pit stop at the Apple Store, where he discussed Apple Pay's online capabilities. Since the new iPad Air 2 and iPad mini 3 lack NFC support, they are unable to make in-store purchases, but can complete in-app transactions with Touch ID.
Since rolling out as part of iOS 8.1, Apple Pay has seen relatively strong adoption rates compared to previous touchless payment systems introduced by Google and others. In October, Apple CEO Tim Cook announced that more than one million users had activated cards through Apple Pay in its first 72 hours of service, while a more recent report noted major retailers as seeing a spike in mobile payment transactions over the past month.
AppleInsider Staff
Malcolm Owen
Oliver Haslam
Andrew O'Hara
Wesley Hilliard
William Gallagher
Christine McKee
36 Comments
Didn't know you had to sign too. That's a bummer.
Why did he do the segment personally? Just give some money to some artists or TV studio to use Apple Pay to get the products of "product displacement" in videos. If Beats has taught us anything, by next month we would see thousands of people reach their credit limit by tapping Apple Pay everywhere.
Why did he do the segment personally?
And why not? It's nice to see someone of his caliber out there when push comes to shove. I thought it was a great segment.
Been enjoying this feature for weeks now. It works like a charm and makes paying by other using mobile apps (like the Starbucks app) feel incredibly cumbersome. Also, I'm fed with having to replace credit cards due to security breaches. I've replaced two in the last year. Large retailers that have been breached should be incredibly embarrassed.
Wait, so, what's the limit? How much were these sunglasses?