iPhone 17, Mac, iPad Pro: What to expect from Apple for the rest of 2025

Apple has already launched products in the early months of 2025, but it has many other plans for the year. Here's what's coming up between now and the end of 2025.

As a company with a wide array of popular products and a tendency to keep to a regular schedule, Apple often introduces products throughout the year. Barring major incidents, such as a pandemic interfering with things, Apple is quite predicable about what it will be doing at which part of the year.

It seems 2025 is shaping up to be like the others, with launches set to occur at key times throughout the calendar.

So far, the year has seen the launch of the iPhone 16e, a refresh to the iPad and iPad Air, a New MacBook Air, and an upgrade to the Mac Studio. But there's still a mountain of products Apple could be introducing at other times.

Here's what Apple's calendar probably looks like for the other three quarters of the year.

WWDC: iOS, macOS, and the others

Apple's schedule typically includes some early launches in the year, including a number in March, and sometimes a few in April or May. The launches often consist of MacBook and iPad updates, but since Apple launched one product in February and six in March, it seems unlikely that April or May will feature anything new.

That means the next potential venue for product launches is WWDC. The Worldwide Developer Conference, which occurs during the first half of June, is the company's opportunity to make a number of announcements surrounding its software and services.

For most users, this means the first look at updates arriving in Apple's operating systems, including iOS, iPadOS, tvOS, watchOS, and macOS.

Craig Federighi buckles up for WWDC - Image Credit: Apple

So far, the rumors surrounding the operating system changes are minimal, and can be educated guesses for the most part. These changes supposedly include a revamp that's loosely based on visionOS, from the Apple Vision Pro.

Aesthetic tweaks and interface changes have been forecast for iOS 19 and macOS 16, though how far those changes will go remains to be seen.

What will almost certainly be brought up during WWDC is Apple Intelligence, which has endured a glacial rollout over the course of half a year. Apple's plans for future updates to the generative AI push should be brought up during the keynote, if not during separate AI breakout sessions.

While WWDC is predominantly about software, it has been the venue for some hardware launches. This can be major, such as the introduction of Apple Silicon, but it can often include a high performance Mac update.

Since there's already been the Mac Studio refresh early in 2025, that leaves the Mac Pro as the last real candidate for a WWDC hardware launch. There have been murmurs of an update for the model in some form, but no firm claims of a definitive launch in the summer.

It's an outside chance, but WWDC is arguably the best place for a Mac Pro update to appear.

Fall: iPhone, iPad, MacBook Pro

Apple's most regular and best-known launches occur in the fall, anchored around the September launch of the year's iPhone range update. For 2025, that is anticipated to be the iPhone 17 range.

Current forecasts for the September event include major camera bump changes for the iPhone 17 Pro models, the all-new iPhone 17 Air, and the regular iPhone 17 model too.

Renders of what the iPhone 17 Pro and Pro Max could look like: Render source - AppleInsider

As for what else gets launched at around the same time, things get a little muddy. Sometimes Apple holds two events, with one in September and one in October or November, but it has also spread product launches across all three months.

Especially for this latter option, the launch events usually separate the product line into iPhones, Apple Watch, and AirPods for one, iPad for a second, and Mac in a third. In 2024, the October launches consisted of the iPad mini and a bunch of accessories.

This three-month period is when the bulk of launches occur, which should include the Apple Watch Series 11 and any AirPods changes. With the Mac mini and MacBook Pro lines updated in November 2024, it's likely that any updates to those lines could occur at around the same time.

Questionable timelines and other launches

While Apple is quite regular with its launches, and fairly predicable when it comes to some products like the iPhone, the rest of the catalog can get a bit difficult to exactly pin down outside of rumors.

Take, for example, Apple Silicon. Apple has varied the timings between each generation of M-series chip launch, making it hard to pin down exactly when it will introduce it.

A good timing for it could be WWDC, as it could be used to launch updated Mac models. With the bulk of Apple's Mac lineup already on M4, the introduction of M5 will squarely dictate when other Mac launches will take place.

In February, it was reported that M5 Mac models will start releasing in the fall of 2025, with MacBook Pro set to be among the first devices to get it followed by the iPad Pro.

An iMac or Mac mini update to M5 could also take place at around the same time.

There are also brand new products to consider, but the launch of those are very uncertain.

In the smart home field, there has been some talk about the Home Hub, effectively a smart home screen. Current estimates are for a late 2025 launch, but even that can change based on Apple's development progress.

For more fanciful products, such as Apple Glass or a home robot, it's highly doubtful that they will see the light of day in 2025 at all. Maybe not even 2026.