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JP Morgan predicts Apple will stick with LCD, not OLED, for 'iPhone 7'

Despite finally jumping into the OLED market with the Apple Watch, Apple is not expected to migrate its handset line away from LCD technology in the near future, instead choosing to stick with LTPS-based LCD panels when it debuts its so-called "iPhone 7."

The Japan Display facility funded by Apple's recent billion-dollar prepayment could have the capacity to churn out nearly 100 million 5-inch LTPS LCD panels each year, according to a recent note to investors from J.P. Morgan analyst Narci Chang, a copy of which was provided to AppleInsider. Chang believes this deal indicates that Apple is not yet prepared to evict LCD technology from its high-volume iPhone lineup, sticking with traditional panels through the "iPhone 7."

Japan Display confirmed plans for the new $1.4 billion LTPS LCD plant in central Japan earlier this month. Apple will partially fund construction of that facility, in return for exclusive access to the factory's output.

Apple has long been publicly opposed to using OLED technology in its handsets, deploying it for the first time in the forthcoming Apple Watch. That move was itself unexpected, with most industry watchers predicting that the company would stick with traditional LCDs in the months leading up to the Watch's unveiling.

Some believe that the choice of OLED for the Apple Watch indicated a shift in strategy that would see OLED displace LCD throughout Apple's mobile products. However, the new Japan Display deal — alongside a reported $2.6 billion investment in LCD production from Apple partner Foxconn — makes that an improbable scenario in the near future.



84 Comments

benjamin frost 11 Years · 7198 comments

By iPhone 7, do they mean iPhone 6s? Ie, this year's iPhone or next year's?

thewhitefalcon 10 Years · 4444 comments

OLED was a decision made primarily for battery life on the Watch, with the secondary benefit that it blends in with the bezel. There's no reason to ditch the amazingly accurate LCD displays they use on the iPhones.

canukstorm 11 Years · 2744 comments

Quote:
Originally Posted by Benjamin Frost 
 

By iPhone 7, do they mean iPhone 6s? Ie, this year's iPhone or next year's?

Get with it. iPhone 7 would mean next year's iPhone (ie: Fall 2016)

1983 12 Years · 1225 comments

LCDs have still got a lot of life in them yet. I don't know about the handset market, but the TV market this year is going Quantum Dot in a big way, which should enhance image quality quite considerably.

thewhitefalcon 10 Years · 4444 comments

Quote:
Originally Posted by CanukStorm 
 

Get with it. iPhone 7 would mean next year's iPhone (ie: Fall 2016)


Don't quote Benji, please.