Sam Oliver
The vast majority of Apple Watch owners are very happy with the new wearable, survey data indicates, with overall customer satisfaction rising above the levels recorded for the iPhone and iPad at the same point in their lives.
Of the more than 800 Apple Watch owners surveyed by Wristly, 31 percent said they were "somewhat satisfied" while 66 percent were "very satisfied/delighted." In comparison, just 91 percent of iPad buyers and 92 percent of those who picked up first-generation iPhones were satisfied with their purchase.
Casual users seem to be the most at ease with the Apple Watch, as 73 percent of survey respondents who do not work in technology reported being "very satisfied." That number drops to 63 percent for so-called "tech insiders" and 43 percent for developers.
Most also believe the Watch to be a good value, with 73 percent saying that the device is worth what it costs. 14 percent think the Apple Watch is worth more, while 12 percent rated it a poor value.
Interestingly, Wristly says that its analysis indicated a gulf in perceived value between owners of the stainless steel Watch and the sport version, with stainless steel owners generally believing the device to be a better value.
Apple is expected to reveal some additional data about the Watch's first months during the company's Tuesday afternoon earnings call, but sales figures will not be broken out in detail. AppleInsider will have live coverage of the call beginning at 5 p.m. Eastern time.
Christine McKee
Malcolm Owen
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83 Comments
Great to see Apple blogs/rumor sites pushing this data. Confirms what I've suspected all along. Average consumers are more satisfied with ?Watch than early adopter techies and designers in the Bay Area. Unfortunately most of the media FUD is based on the latter not the former. Facebook took 18 months to give us a universal iOS app (remember Zuck once said he didn't consider iPad to be "mobile"), still doesn't support continuity or native share sheets in iOS 8 yet according to the New York Times a barometer of Apple Watch success is whether Facebook has an app for it. And for Fortune and Fast Company it's only successful if San Francisco designers involved with Fitbit give it their seal of approval. :rolleyes:
Well, obviously, this survey did not ask the most important demographic:
Bloggers looking for clickbait.
[quote name="Rogifan" url="/t/187275/at-97-apple-watch-customer-satisfaction-outpaces-original-iphone-ipad-report#post_2749955"]Great to see Apple blogs/rumor sites pushing this data. Confirms what I've suspected all along. Average consumers are more satisfied with ?Watch than early adopter techies and designers in the Bay Area. Unfortunately most of the media FUD is based on the latter not the former. Facebook took 18 months to give us a universal iOS app (remember Zuck once said he didn't consider iPad to be "mobile"), still doesn't support continuity or native share sheets in iOS 8 yet according to the New York Times a barometer of Apple Watch success is whether Facebook has an app for it. And for Fortune and Fast Company it's only successful if San Francisco designers involved with Fitbit give it their seal of approval. :rolleyes:[/quote] Facebook killed their universal app a few months ago and just forced the iPhone design onto iPad owners. Idiotberg considers Anderoid the priority because marketshare.
When Pundits pan the Apple Watch, you have to realize that they are simply trying to manipulate Apple's stock downward so that they can make lots of money on the upswing. Apple is the most manipulated stock ever. Even Cramer confessed he has manipulated Apple's stock this way.
So does wristly get its information solely from people who volunteer online to answer questions? If so the data would be skewed in a way that wouldn't reflect a true cross representative sample. Before I am maligned for asking the question, I'm an Apple stock owner and company fan. Just approach surveys with caution.