AppleInsider Staff
Apple on Monday released three new Apple Watch spots done up in the usual "poppy" style introduced with the first Watch ads, this time highlighting third-party travel, fitness and music apps.
The latest promos again put Apple Watch hardware front and center, but place a greater emphasis on third-party software than previous advertisements. Apple carries over the "floating device" concept and adds in a layer of undulating circular app icons that at the start of each spot explode beyond Watch's bezel. Subsequent shots show onscreen app simulations, much like the "App Store Apps" section of Apple's dedicated Watch webpage.
Fitness apps include Nike+ Running, WaterMinder and, curiously, MLB At Bat.
Unlike past Watch ads, the trio of short commercials shies away from putting too much emphasis on Apple's first-party software. As with iPhone and iPad, developer support plays a key role in platform success, and to that point Apple is equipping coders with better tools and greater access to hardware functions. For example, watchOS 2 will launch this fall with support for native apps, allowing commands to be processed on-device instead of offloaded to an iPhone.
Andrew O'Hara
Malcolm Owen
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William Gallagher
Christine McKee
30 Comments
Nice. To the point. Fun.
MLB Advanced Media does really good work (chances are they provide the backend for a service you use) so it's not surprising they feature At Bat in an ad.
I see Lark!
I don't know what the market says, but I have been observing peoples wrist and I am seeing lots of wrist with Apple Watch. Certainly a lot more than Samsung or LG or Motorola. I certainly see many more showing up in Christmas List. Now that Apple has announced that they will be available at Best Buys and most likely followed by at Target.
I like the ads being quick. Emphasizes that you can get information and perform functions a little more quickly with Watch.