Despite persistent rumors that the Apple Watch isn't performing as well as expected, the wearable doesn't seem to have lost its cultural cachet as it continues to appear on famous wrists — including GarageBand ambassador and autotune enthusiast T-Pain.
The Rappa Ternt Sanga wore what appears to be a space black stainless steel model with some sparkly additions while demoing Wednesday's GarageBand for iOS updates to The Verge. T-Pain is the second rapper to give the Apple Watch an ice bath — Ludacris did so when the device launched.
Apple made a point of putting the Watch in the hands of tastemakers after its debut, offering exclusive bands to fashion insiders and the glitterati. Singer Beyonce and Chanel creative chief Karl Lagerfeld famously received gold Edition models with matching all-gold link bracelets, a style still unavailable to the public.
Continuing that upmarket trend, Apple partnered with French fashion house Hermes for an exclusive variant on the stainless steel model. Apple Watch Hermes comes with high-end leather bands and a custom Hermes face.
Apple has yet to give detailed sales information on the Watch, and is unlikely to do so any time in the near future. The company will almost certainly address the Watch's progress, however, during its upcoming earnings call on Jan. 26.
14 Comments
When Apple Watch came out, for the next few months (even after store sales started) I saw little activity at the AW area in my local Apple Store. However by holiday season I noticed a substantial increase, such that every time I went there there was always activity there, and sometimes a lot. Also, I am getting more people asking me about my AW, and they indicate they are thinking of getting one. Despite a lot of the advertising by Apple, out in the real world many people still didn't know much about it, what it looked like, or what it did. It just takes time for such this to diffuse into the masses.
Anyone who thought that AW would be an instant "smash" (selling in excess of 5M a quarter & growing from day 1, with supply always constrained) did not think at all about the market it was entering. The market itself will take time to develop, but Apple has already established itself as the leader of "smart watches" of any value. If Apple can do a very solid update for Apple Watch 2 (and Watch OS3), then I would estimate AW sales of gen2 will double gen1 (so anywhere from 20-30M potential I figure, and for a device with an ASP of likely $450-$500 including additional bands). Any media "journalist" / blogger / analyst / forum troll that says those numbers are "a fail", will clearly identify themselves as the real failure.
Dunno about sales performance but I find the performance of third party apps is still awful, whether they're on the watch or streamed from the phone. The dots go on and on and on and....
This guy is really talented.