AppleInsider Staff
Industrial designer Danny Coster — one of the Apple design team's longest serving members — has left the company and will join action camera maker GoPro as Vice President of Design.
Coster has been at Apple nearly as long as design chief Jony Ive, coming on board in 1993. His move, in the works since earlier this year, was first noted by The Information.
Though the exact details of the design group's composition and the designers' roles therein are closely guarded, Coster has been attached to some of the highest profile projects in Apple's recent history.
He and Ive are believed to have collaborated closely on the Bondi Blue iMac, the product that launched the second Steve Jobs era. Coster is credited — along with several others, often including Ive and Jobs — on dozens of additional Apple design patents.
Coster's resignation marks the first known shake-up in the small, tightly knit industrial design team since Ive handed day-to-day oversight to another longtime member, Richard Howarth.
Speaking to a high school student from his native New Zealand last month, Coster expressed a wish for more time with family and friends. He indicated that the pressure of working at Apple can be overwhelming, which may help explain his departure.
"Sometimes it seems too daunting because the pressure of things can be too large," he said.
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32 Comments
Pressure is a good thing, too much of it and you become burned out which hampers creativity. Train your employees that they're able to leave, treat them well that they stay.
It's hard to imagine that industrial design would add much value to the form of an action camera. People don't handle, and interact with, that type of product the way they do a phone or tablet, or even a laptop PC. GoPro's stock irrationally popped on his being hired. It'll likely fade back down once the reality of the matter settles in.
It's too bad, but he's joining a rapidly dying company. Their sales were down over 31% last year, and still dropping. They must have offered him a lot, and I don't see what good it will do. These action cams are losing sales because of the increased quality of smartphone cameras, both still and video. That will just continue.
"Shake up"
Uh-huh. Just like "overclocked A9". When the manufacturer increases the clock, it's not "overclocked."