Bragi intros cheaper wireless Headphone earbuds days before 'iPhone 7' launch

Audio gear maker Bragi on Monday announced the Headphone, a new set of fully wireless earbuds being marketed as less expensive than the Dash, and ideal for people buying smartphones without a 3.5-millimeter headphone jack, like Apple's impending "iPhone 7."

The Headphone deliberately removes the Dash's fitness tracking and built-in storage, also swapping out touch-sensitive phone and media controls for buttons. The tradeoff is that until Nov. 1 the Headphone can be preordered for just $119, a full $180 less than the Dash. After that date the price will go up to $149, which is still some $50 cheaper than Apple's Powerbeats2 Wireless earbuds.

Bragi is promising 6 hours of battery life for audio playback — twice the amount on the Dash — and up to 250 hours of standby time.

Shipments of the Headphone should begin in November.

In the meantime the company has released a new firmware update for the Dash, Bragi OS 2.1, which can be downloaded through the similarly new Bragi Updater. The code adds support for Apple's HealthKit and Google Fit, as well as four new languages for audio feedback, namely Chinese, French, German, and Spanish. Bragi is also offering better Bluetooth connectivity, a Touch Lock feature, shuffling for onboard music, and on-demand heart rate tracking.

28 Comments

sockrolid 2789 comments · 14 Years

About 8 years ago

AppleInsider said:

Audio gear maker Bragi on Monday announced the Headphone, a new set of fully wireless earbuds being marketed as less expensive than the Dash, and ideal for people buying smartphones without a 3.5-millimeter headphone jack, like Apple's impending "iPhone 7." ...

Good luck.

With that.

ireland 17435 comments · 18 Years

6 hours? These things are a few years away form mainstream. Also, having them separated like that might not be the most practical design. Myself I prefer wired headphones. Not having to ever charge is a huge deal to me. And is paying a few bucks as opposed to many hundreds.

Soli 9981 comments · 9 Years

ireland said:

6 hours? These things are a few years away form mainstream. Also, having them separated like that might not be the most practical design. Myself I prefer wired headphones. Not having to ever charge is a huge deal to me. And is paying a few bucks as opposed to many hundreds.

BT headphones already account for over 15% of unit sales and over 50% of headphone revenue

lkrupp 10521 comments · 19 Years

ireland said:

6 hours? These things are a few years away form mainstream. Also, having them separated like that might not be the most practical design. Myself I prefer wired headphones. Not having to ever charge is a huge deal to me. And is paying a few bucks as opposed to many hundreds.

Resistance is futile, literally. This is going to happen whether you prefer technology from 1878 (the first use of the 1/4 inch (6.35mm) telephone jack) or not. Headphone manufacturers are falling all over each other trying to get wireless products to market. Lightening headphones will be on the market quickly. If the 3.5mm manufacturers are smart they will ship MFI 3.5mm->Lightening adapters with their products. Within a couple of years the transition will be over and no one will remember the hand wringing.