Macy's to host Apple store-within-a-store in New York, sell Apple Watch this holiday

Apple has agreed to open a store-within-a-store concept at Macy's Herald Square flagship location in New York, with the deal also granting the department store chain access to Apple Watch Series 1 and Series 2 in time for the holiday shopping season.

Macy's President and CEO-designate Jeff Gennette announced the Apple partnership on Thursday, noting terms of the deal allow Macy's to sell Apple Watch at more than 180 of its top stores come Thanksgiving, reports Fortune.

"It will be in all of our top buildings for the holiday season," Gennette said.

It appears the Apple outlet to open in Macy's Herald Square store will carry the tech giant's mainstay products, including the iPhone, iPad, Apple Watch Series 1 and 2, MacBook and a variety of accessories. The setup resembles other Apple-branded store-within-a-store concepts like those introduced at Target in 2012.

The Apple retail integration is part of Macy's initiative to blunt a six-quarter downfall in sales which prompted the decision to close more than 100 stores in 2017. Gennette previously told the publication that outside retailers would be "front and center" in the company's turnaround strategy.

It remains unclear if Apple will expand its store-within-a-store presence beyond Macy's New York flagship.

3 Comments

jfc1138 3090 comments · 12 Years

About 8 years ago

That store is such a surreal experience for this NYC native.

Those wooden escalators? I'm instantly five years old holding my mom's hand.

MacPro 19836 comments · 18 Years

jfc1138 said:

That store is such a surreal experience for this NYC native.

Those wooden escalators? I'm instantly five years old holding my mom's hand.

Wow, now you mention it, I remember seeing wood escalators as a kid too, but never since. Thanks for jogging a long lost memory. The ones I remember were in a store in Chesterfield, England and if memory serves in what was called the Co-Op.

Re Macy's ... Didn't I read they were closing many stores? Sadly I suspect the days are numbered for all such large stores. Amazon is taking a massive toll I have to assume and I am sure part of the problem, Fedex guys are creating a rut in the path to our front door.

jlandd 867 comments · 17 Years

jfc1138 said:

That store is such a surreal experience for this NYC native.

Those wooden escalators? I'm instantly five years old holding my mom's hand.

I know! I used to dig it but around 5 years ago they sort of botched some of their draw for me. They gutted their very good Cellar housewares dept in favor of a pretty lame typical department store spread with the exception of several brand kiosks, like in their clothing floors, where you're basically in that products universe with their salespeople that are, for all intents and purposes, stores within the store, all very Keurig Coffee pod type. As in you can't get info about any other kind of coffee machine as you look past the 25 Keurigs on their display for the 10 models of anything else over yonder.

It's pretty much not the same Macy's of say 15 years ago. But for location, tourists and ability to devote half a floor to something there's nothing wrong with the move. You won't see many locals (or Americans for that matter) shopping for Apple products there, but it'll probably work.

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