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New EU laws could soften Apple's grip on App Store content and revenue

The European Commission is preparing new regulations that could reduce some of Apple's absolute control over the App Store, in light of the company's position as a "gatekeeper" for customers.

The Commission's initiative, which isn't Apple-exclusive, should be ready by the end of the year, Reuters said on Wednesday. It will specifically address unfair contract clauses and trading practices between platforms and businesses — other affected platform holders could include the likes of Amazon, Google, and Facebook.

In early findings from an investigation started in 2016, the Commission said it learned that platforms were limiting access to data, delisting products or services without sufficient notice, or failing to make search results transparent. The new rules will be geared toward establishing fair practice criteria, as well as offering dispute resolution.

Apple has often been criticized for harsh App Store policies, such as kicking out apps it deems political statements or too competitive with its own. It also normally claims a 30 percent cut from all App Store transactions, even subscriptions to outside services, and blocks developers from linking to Web-based workarounds.

As a result, some services have resorted to charging higher fees on the App Store than they do elsewhere. Even when companies are willing to take the hit, that gives Apple an inherent advantage, since it can keep prices low for its own products like Apple Music, without splitting revenues.

The Commission is presumably responding to complaints from European firms like Spotify, Deezer, and others. In June last year, Sweden's Spotify sent a letter to Apple's general counsel accusing the company of anti-competitive behavior.

EDiMA — an industry group representing Apple, Amazon, Google and others — said it was "disappointed and astounded" by the Commission's announcement, claiming that "considering online platforms 'key gatekeepers' deviates greatly from the progressive thoughts put forward by the Commission in its platform communication in 2016."



36 Comments

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gatorguy 13 Years · 24634 comments

It's as I completely expected if this happens. The EU Commission has been on an "unfair competition" witch-hunt for the last several years. I fully believe Apple, Google, Amazon and Facebook will be under yet more scrutiny from EU authorities in the next couple of years. It's just beginning. 

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nht 14 Years · 4491 comments

gatorguy said:
It's as I completely expected if this happens. The EU Commission has been on an "unfair competition" witch-hunt for the last several years. I fully believe Apple, Google, Amazon and Facebook will be under yet more scrutiny from EU authorities in the next couple of years. It's just beginning. 

For all his bluster I doubt Trump will protect US interests in this matter where the EU targets US companies because we are successful in building ecosystems and Europeans are not.

Witch hunt is exactly the right term.

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anton zuykov 9 Years · 1056 comments

Wow. So basically you can't have any ownership over the product or your company service because that will be considered "anti-competitive"? That makes zero sense and that approach is progressive indeed...
Although, given what happened in the last couple of years, in no way I would consider it as a compliment.

That is like not allowing a straight A student to use his brain, because that would be anti-competitive in respect to a D grade student.

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volcan 10 Years · 1799 comments

asdasd said:

Apple can easily benefit from this. At the moment they get exactly nothing from my Amazon prime membership, or my fairly frequent amazon orders. As I now go to the website. 

Instead of taking 30% of the retail price  -- which eliminates most profit - they need to use Apple Pay and charge a reasonable usage fee, similar to the credit card fee. 

Apple doesn't charge 30% for in app purchases of tangible items.