Mike Wuerthele
Apple has published a new YouTube video, and with it is repeating the message that "a post-PC world may be closer than you think."
The video depicts what appears to be a student working on her iPad Pro on the go, and using it as not only a documentation tool, but as an entertainment, productivity and art-generating device as well. At the conclusion of the video, the blurring the lines between the iPad and a computer is addressed in a single line of dialog.
Apple founder Steve Jobs popularized the phrase "post-PC" in 2010 in a series of interviews.
"When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this transformation is going to make some people uneasy... because the PC has taken us a long way," said Steve Jobs in an interview with Walt Mossberg in 2010. "They were amazing. But it changes. Vested interests are going to change. And, I think we've embarked on that change. Is it the iPad? Who knows? Will it be next year or five years? ... We like to talk about the post-PC era, but when it really starts to happen, it's uncomfortable."
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63 Comments
brilliant. makes me want to really consider an ipad pro as my main computing device.
A real computer? Get a Mac! Apple should make a Mac tablet.
“What’s a computer?”
The last sentence is not a dramatization or humour. It represents a whole young Touch generation. Many of that generation cannot use a mouse or trackpad and are not even interested in those.
What’s a computer?
Well... one answer is a device where you can have more than one document/file open in an app at the same time.
Another answer is a device where you can create the apps that people use on iPads and iPhones.
Actually, there are a lot of answers like those.
Having said that, though, I love my iPad Pro and I appreciate Apple’s approach with the iPad of starting simple and then only adding complexity as needed. More complexity needs to be added, but I like the approach. Eventually Apple will (hopefully) arrive at a device (or family of devices) that meets the needs of 99% of users with noticeably less unnecessary complexity than a Mac or PC.