Mike Wuerthele
Apple has published a new YouTube video, and with it is repeating the message that "a post-PC world may be closer than you think."
The video depicts what appears to be a student working on her iPad Pro on the go, and using it as not only a documentation tool, but as an entertainment, productivity and art-generating device as well. At the conclusion of the video, the blurring the lines between the iPad and a computer is addressed in a single line of dialog.
Apple founder Steve Jobs popularized the phrase "post-PC" in 2010 in a series of interviews.
"When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this transformation is going to make some people uneasy... because the PC has taken us a long way," said Steve Jobs in an interview with Walt Mossberg in 2010. "They were amazing. But it changes. Vested interests are going to change. And, I think we've embarked on that change. Is it the iPad? Who knows? Will it be next year or five years? ... We like to talk about the post-PC era, but when it really starts to happen, it's uncomfortable."
Malcolm Owen
Andrew O'Hara
William Gallagher
63 Comments
brilliant. makes me want to really consider an ipad pro as my main computing device.
A real computer? Get a Mac! Apple should make a Mac tablet.
“What’s a computer?”
The last sentence is not a dramatization or humour. It represents a whole young Touch generation. Many of that generation cannot use a mouse or trackpad and are not even interested in those.
What’s a computer?
Well... one answer is a device where you can have more than one document/file open in an app at the same time.
Another answer is a device where you can create the apps that people use on iPads and iPhones.
Actually, there are a lot of answers like those.
Having said that, though, I love my iPad Pro and I appreciate Apple’s approach with the iPad of starting simple and then only adding complexity as needed. More complexity needs to be added, but I like the approach. Eventually Apple will (hopefully) arrive at a device (or family of devices) that meets the needs of 99% of users with noticeably less unnecessary complexity than a Mac or PC.