Roger Fingas
Apple on Monday released four new commercials for the iPhone X, all of them concentrating on the device's TrueDepth camera.
The first, "Animoji Yourself,", is a 39-second spot depicting a woman and several animoji singing along to the Big Boi song "All Night." Of the same length is "Introducing Face ID," which highlights Face ID's convenience, ability to see past fashion changes, and use in Apple Pay.
Two 16-second ads — "Opens in the Dark" and "Knows You When You Change" — are self-explanatory and stay on the Face ID theme.
Apple has made the TrueDepth camera a marketing tentpole since the iPhone X was first announced in September. The product's other signature feature is a 5.8-inch, edge-to-edge OLED display, which necessitated swapping a home button for touch gestures and commands using the volume and sleep/wake buttons.
At launch the product was in extremely short supply. New U.S. online orders are delivering between Dec. 11 and 18 however, and some retail stores may have units in stock.
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14 Comments
Twitter users posted much better examples of Animoji Karaoke. I showed them to family & friends over thanksgiving and they thought they were very cool. What Apple should do is come up with an easy way for people to create short karaoke clips. Heck maybe incorporate it into the clips app or something. I’m assuming if the music clip is only a certain length there wouldn’t be copyright issues?
Apple should REALLY take advantage of their lead here and sell "Animoji" packs with different licensed characters (like Disney characters, Pixar characters, Warner Bros. animation characters, etc.).
To paraphrase CS Lewis listening to Tolkien reading aloud from LoTR.... Oh god, not another fucking unicorn. I just want to punch that unicorn in the snout. Why are these anomojis so insipid. Imagine if you build a face in say ZBrush and rig it to the animoji frame and load it in. That would be awesome.