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Topic: Future Hardware

Tim Cook says Apple Watch will replace electronic car keys, confirms Apple Store revamp

02/27/2015, 11:02 am

Apple is already attempting to eliminate the need for consumers to carry a wallet and may soon extend its assault to the second pat of the venerable three-pat technique, as Apple chief executive Tim Cook said this week that the company designed its forthcoming Apple Watch to replace electronic car keys and fobs.

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Vogue Paris calls the Apple Watch 'a small revolution' in new two-page spread

02/27/2015, 09:02 am

Apple's marketing blitzkrieg for the upcoming Apple Watch has made it to the pages of Vogue Paris, with the latest edition of fashion's holy scripture blessing the new device with a two-page spread that calls the Watch "a small revolution" ready to impress.

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Apple partner Imagination unveils PowerVR 'super-GPU' with 512 ALU cores for game consoles

02/26/2015, 09:02 am

Imagination Technologies, the company who designs the graphics processors used in Apple's A-series chips, unveiled the PowerVR GT7900 on Thursday, a so-called "super-GPU" that will power affordable game consoles, and could be a candidate for a future Apple TV refresh.

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12-page print ad & digital video showcase Apple Watch in March issue of Vogue

02/25/2015, 01:02 pm

As the April launch of the Apple Watch fast approaches, Apple has taken out a major 12-page ad in the latest issue of fashion magazine Vogue, and also included a video version in the digital iPad edition.

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Rumor: Tim Cook reveals waterproofing on Apple Watch has improved since unveiling, can be worn in shower

02/25/2015, 10:02 am

Apple Chief Executive Tim Cook was reportedly overheard telling a retail employee in Germany that he wears his Apple Watch in the shower, which would suggest that the water resistance of the wrist-worn device has changed since it was first announced last year.

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Just 6.8M smartwatches sold in 2014 at an average price of $189

02/25/2015, 08:02 am

In yet another sign that the forthcoming Apple Watch is poised to shake up the wearables market in a big way, the average smartwatch sold in 2014 for just over half of the Apple Watch's $349 starting price.

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Rumor: Apple poaching Samsung experts in chips, batteries, more

02/23/2015, 08:02 am

With its latest recruiting efforts, Apple is allegedly targeting "experts in next-generation technology" from rival Samsung, offering raises and competitive benefits to lure talent to California.

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Rumor: Unique display to showcase Apple Watch at high-end Paris department store

02/19/2015, 03:02 pm

In yet another sign of how Apple may market its upcoming wearable device to the high-end fashion market, the Apple Watch is rumored to be featured in a display inside Paris's Galeries Lafayette.

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Apple poaching suit potentially tied to A123's high-performance electric vehicle batteries

02/19/2015, 01:02 pm

A123 Systems, which filed a lawsuit this month accusing Apple of unfairly poaching its engineers, is best known for creating large lithium-ion batteries used in futuristic high-performance electric automobiles, a specialty that may have played a key role in Apple's interest in its employees.

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Apple Watch makes US magazine cover debut with model Candice Swanepoel

02/18/2015, 05:02 pm

Supermodel Candice Swanepoel, best known for her work as a Victoria's Secret Angel, will be the first woman to don the upcoming Apple Watch in a U.S. magazine cover shoot with the March issue of women's lifestyle magazine SELF, suggesting Apple is quickly expanding marketing efforts beyond fashion and into fitness tracking.

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Retired GM chief Dan Akerson likens rumored Apple car program to 'trying to cough up a hairball'

02/18/2015, 01:02 pm

Following a five-year run in Detroit that saw him inexplicably chosen to oversee General Motors, longtime telecom executive Dan Akerson has elected to weigh on in Apple's possible entry into the carmaking arena, saying that Cupertino has "no idea what they're getting into."

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Rumor: Apple to add Touch ID to Retina MacBook Air as well as future Magic Mouse and Magic Trackpad

02/17/2015, 11:02 am

Apple may be planning an expansion of its Touch ID fingerprint authentication technology to its portable computers and peripherals in advance of a larger Apple Pay rollout, according to a Tuesday report out of Taiwan.

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Apple wins patent for a head-mounted iPhone virtual reality display

02/17/2015, 09:02 am

In a concept similar to Samsung's Gear VR, Apple has been awarded a patent for a device that would allow an iPhone to serve as the display for a portable virtual reality headset.

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5M+ Apple Watch units to be built for launch, 18k gold 'Edition' could be Apple's most expensive product ever

02/17/2015, 08:02 am

Apple and its suppliers are gearing up for the debut of the Apple Watch in April, with the company reportedly ordering between 5 million and 6 million units with prices ranging from $349 to thousands of dollars.

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Apple scrapped advanced Apple Watch health monitoring features due to reliability issues

02/16/2015, 10:02 pm

In designing its first wearable device in the Apple Watch, Apple looked to incorporate a variety of highly advanced health functions with an eye on creating a holistic monitoring device, but ultimately scrapped those plans due to technological and regulatory hurdles.

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Apple reportedly learning how to develop self-driving electric cars

02/14/2015, 10:02 am

In the latest high-profile claim surrounding Apple's rumored electric car project, Reuters on Saturday cited sources who believe the company has been interacting with automotive suppliers and car manufactures in an attempt to learn how to develop an autonomous car.

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Apple has 'several hundred' workers designing new electric car, codenamed 'Titan' - report

02/13/2015, 06:02 pm

The smoke surrounding rumors of an Apple-branded vehicle has begun to thicken, as a new report says that Apple is indeed working on an all-electric vehicle that would take the shape of a minivan, with a huge team tasked to the project.

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Automotive executives being recruited for 'top-secret' project at Apple [u]

02/13/2015, 02:02 pm

Rumors of a new vehicle-related project underway at Apple continue to surface, with yet another report claiming on Friday that the company has been on a hiring spree for its secret new initiative.

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Apple concept would improve iPhone camera quality with use of mirrors

02/12/2015, 09:02 am

In its quest to build smaller phones that still somehow offer better photo taking capabilities, Apple has revealed a new concept that would offer improved optical image stabilization using mirrors.

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Apple gearing up for early-2015 MacBook Air refresh, begins pruning inventory & halting shipments

02/10/2015, 04:02 pm

With the launch of new MacBook Air models featuring Intel's latest-generation Broadwell processors just around the corner, Apple has begun taking steps to prepare its international distribution partners for the updates, and to sell off remaining inventory of existing Air models, AppleInsider has learned.

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