Survey finds 17% of homes with Apple's iPad have 2 or more tablets
The study, released Tuesday by research company YouGov, polled 1,667 tablet owners about their devices. In total, 782 of the sample size owned an iPad.
Of those, 145 — or 17 percent — said they own "two or more" tablets in their home. That edged out the Amazon Kindle and Sony's line of e-readers for multiple devices.
Most who own more than one iPad — 37 percent — said they bought a second tablet because their partner uses the iPad "all the time," while 17 percent said it was used by family members, and 14 percent said their children were using the iPad frequently. That means a total of 68 percent of respondents said they bought a second tablet because the iPad gets constant use.
The survey did not indicate whether those who bought a second tablet chose an additional iPad, or another device like the Amazon Kindle. But the survey also polled tablet owners who are planning to buy a second device, and found that 69 percent of them would choose an iPad, well more than the 24 percent that would opt for a Kindle.
Apple sold 4.19 million iPads in the last quarter, as the device is already outselling Apple's line of Mac computers. This week's survey suggests the potential untapped tablet market is even larger, if users view them as personal devices rather than shared ones.
33 Comments
I know a few households that got one ... intending to share. Good luck with that LOL.
Sharing worked in this household for about a month.
Then it was either a second iPad or divorce, which would have been slightly more expensive.
As I predicted when the iPad first arrived and as has been pointed out many times in various articles. The iPad is great for sharing but in most households that share I imagine a common general complaint is "What have you done to my iPad?", or some version thereof, relating to app management, email, bookmarks, high scores, half played games etc etc. But I imagine the biggest problem is accessibility. "Where's the iPad?", or "[insert name here] has had it for AGES! It's my turn now!" etc etc. So while the iPad is great for sharing, its really impossible to share an iPad... if you get my drift.
Unsurprising. Early iPad adopters had a self-reported income of over $100,000. I've seen tons of anecdotes about how the iPad would vanish the moment the bearer would return home.
Good for them, good for Apple shareholders.
two thoughts:
1. it's kind of silly to compare the ipad to any of the available tablets. suffice it to say there are no real competitors yet. they'll be here next year. start the comparrisons then.
2. what's with the "don't know" category? really? this group always shocks me in surveys...