Cagni first joined Apple in 2000, and was reportedly personally sought by the company's then-CEO, Steve Jobs. During his time at Apple, he was responsible for sales of the company's products in hundreds of countries in the region.
Sales in the EMEA region reached nearly 28 billion euros last year under Cagni's watch. He launched Apple's retail stores across Europe, and was also said to have been involved in the development of the iPhone, iPod, and App Store.
Prior to joining Apple a dozen years ago, Cagni was the vice president of consumer products at Packard Bell Europe. He also worked at Compaq Computer and Software Publishing Corporation.