Sam Oliver
Google-owned Motorola Mobility is attempting to capitalize on dissatisfaction with Apple's new iOS 6 Maps with an advertisement pushing the phrase "iLost" on Twitter.
Apple's new iPhone 5 is shown next to a Droid Razr M in the new advertisement, which says Motorola's handset offers "the real world that's fit for your hand." Both phones are shown searching for the address of 315 E 15th in New York City, but Apple's iOS 6 Maps return an incorrect result.
In an accompanying post on Motorola's official Google+ page, the company said that "Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn."
Apple's iOS 6 Maps have been widely criticized since the software update launched last week. In one example highlighted by AppleInsider, a search for the city of Columbia, S.C., returns the city of Santiago De Cali in the nation of Colombia.
The faulty Maps in iOS 6 have gained such attention that Apple released a statement last week to say the service will get better with time. The new Maps application is a cloud-based solution that Apple has said will improve as people continue to use it.
Still, Apple has reportedly been scrambling behind the scenes to improve its iOS 6 mapping software. According to sources who spoke with All Things D last week, Apple has kept its Maps team "under lockdown" to fix some of the larger errors seen in the new application.
Apple is also said to be actively recruiting software engineers who previously worked in Google's own Maps division. The iPhone maker is looking to bolster its team as it aims to compete with the market leading Google Maps.
Apple's iOS mobile platform previously relied upon Google Maps for its own mapping solution. But the Cupertino, Calif., company abandoned Google Maps with iOS 6 in favor of its own in-house solution, which users have said is not up to snuff in its current form.
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Wesley Hilliard
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153 Comments
No Surprise... Apple looks to have seriously dropped the ball with their iOS 6 'Maps' app so competitors are quite justified in pointing it out (Apple sure would if the situation were reversed). Google Maps worked great, and this looks to be a case of a company (Apple) placing silly 'politics' ahead of user experience and one can only hope that they fix things quickly.
Motorola should maybe spend time fixing the GPS issues in there phones instead of bashing Apple. Used a Droid X and X2 for 2 years and had major issued getting a GPS connection. Would have to pull off the road, and pull the battery to get the GPS to function and sometimes still didnt work properly.
You dont see Apple advertising just another box of crap from (fill in an Andriod using company name)! Apperantly noboby but Apple has the nerve to stand on thier own merrits when advertising. Very Child-ish.
[quote name="DaHarder" url="/t/152835/motorola-ad-slams-apples-ios-6-maps-as-ilost#post_2196977"]No Surprise... Apple looks to have seriously dropped the ball with their iOS 6 'Maps' app so competitors are quite justified in pointing it out (Apple sure would if the situation were reversed). Google Maps worked great, and this looks to be a case of a company (Apple) placing silly 'politics' ahead of user experience and one can only hope that they fix things quickly.[/quote] Why are you still posting this stupid shit? Have you even tried the maps? It's good they dropped them, more independence, and free from the google ecosystem that I once had a hand in helping design. Google maps wasn't built over night, and I've contributed 2 years of my life helping improve google maps.. Whether or not apple "dropped the ball" is completely opinionated as its worked absolutely steller for me with no hiccups or complaints.
Who's Motorola?