Sharp says iPhone 5 displays being made for Apple in 'adequate volumes'

Hope that $4.6 Billion loan is worth it.

[quote name="AppleInsider" url="/t/152960/sharp-says-iphone-5-displays-being-made-for-apple-in-adequate-volumes#post_2200491"]An executive with LCD maker Sharp has indicated that his company is not having problems supplying displays to Apple for the iPhone 5. The unnamed Sharp official made the comments at a press briefing in Osaka, Japan, and spoke on condition he would not be identified, according to Reuters. The comments suggest that any earlier issues the company was rumored to have experienced have since passed. Sharp was previously said to have fallen behind schedule in producing the new in-cell touch panel displays for Apple's iPhone 5. Those screens are reportedly being mass produced at the company's Kameyama plant in central Japan. Specifically, the new in-cell panels were said to have low production yields at the Sharp plant. An unnamed source who spoke with Reuters speculated that Apple could "sweeten financial incentives to secure an acceleration of production."[/quote] Wow. That's a lot of garbage in one article. First, the executive said that they are being shipped in "adequate volumes". What are adequate volumes? Just enough to keep Apple from cancelling your contract? Enough to meet all of Apple's present and future demands? Enough to limit Apple's production so that their competitors (who probably pay Sharp more money per panel) have a chance? It's a meaningless phrase. Unless you can say that you're meeting Apple's order requirements, you should STFU and spend your energy fixing your problems. The suggestion that Apple should sweeten financial incentives is interesting. So there's an insurmountable technical glitch, but if Apple bribes them (oops, 'sweetens financial incentives'), it will magically go away? They have an agreed upon price and delivery schedule. If they are unable to meet the delivery schedule that they agreed to, then Apple shouldn't have to bribe them to catch up. If, OTOH, Apple is asking for more than the agreed-upon number, then incentives might be justified -- but if that were the case, I suspect the entire conversation would have been worded differently since they tied it directly to low yields in Sharp's plant. I also like the "we didn't have any problems, but we've fixed the problem" inconsistency, as well.

Fwiw - I thought the Apple spin machine was pushing their luck claiming the sales numbers could be higher but supply was an issue... Because everyone I know who WANTED the iphone5 got one... Or is Apple covering itself because Wall Street was looking for 10m sales and Apple only sold 6m?

Fwiw - I thought the Apple spin machine was pushing their luck claiming the sales numbers could be higher but supply was an issue... Because everyone I know who WANTED the iphone5 got one... Or is Apple covering itself because Wall Street was looking for 10m sales and Apple only sold 6m?