Apple on Wednesday quietly released a shorter 0.5-meter version of its first-party Thunderbolt cable while shaving $10 off the price of the original 2-meter iteration that first debuted in 2011.
The new relatively short 0.5-meter interconnect is the second Thunderbolt cable offering from Apple and provides the same performance and capabilities as its older brother for $29. By comparison, the new cable is the same price as Apple's other Thunderbolt products, like the Thunderbolt to FireWire and Thunderbolt to Gigabit ethernet adapters.
Apple also cut the price of its 2-meter Thunderbolt cable to $39, a $10 savings from its original price of $49.
The price drop and new cable introduction came with no announcement, and it can be assumed that Apple is trying to compete with third-party manufacturers that are just now getting relevant products to market. One such company is Corning, which introduced a line of optical fiber Thunderbolt cables that allow for ultra-long cable runs of up to 100 meters.
3 Comments
And so it begins.
Ridiculous prices for these cables when the exact same cables can be purchased for much less.
…the exact same cables can be purchased for much less.
Except it can't, so….