Daniel Eran Dilger
Reiterating the lack of excitement surrounding Samsung's "Broadway-style" launch of the Galaxy S 4, Yankee Group research has stated Apple is likely to gain ownership share in U.S. smartphones this year, "rather than the other way around."
"While Samsung updated the internals and the software, the S IV is just another iteration on the Galaxy design to be slightly bigger, faster and with a few new apps," noted the firm's VP of Research Carl Howe.
"We fully expect the Galaxy S IV to be an excellent flagship phone for Samsung, but Yankee Group doesn’t see the S IV allowing Samsung to gain ground against Apple in the crucial U.S. market."
Howe's firm plotted various manufacturers' smartphone ownership share against consumers' reported intent to buy in future purchases, creating a graph (above) that depicts Apple leading in both categories, and the only smartphone manufacturer within "gaining share" territory.
Based on data collected in the Yankee Group’s March 2013 US Consumer Survey, "only about 15 percent of consumers intend to buy a Samsung phone within the next six months, while 40 percent intend to buy Apple iPhones within that period," the firm reported.
"That’s actually a slight decline from the December quarter. Further, Samsung isn’t generating the same kind of brand loyalty that Apple owners have; in that same survey, only 61 percent of Samsung owners intend to buy another Samsung as their next smartphone; that contrasts dramatically with 85 percent of Apple iPhone owners intending to buy another iPhone," Howe wrote.
"Unless Samsung works very hard to change consumers’ minds in the next six months, we actually see Apple gaining ownership share on Samsung in the U.S. in 2013 rather than the other way around."
Howe has previously noted Apple's overwhelming lead as the most favored brand among tablet buyers, with the iPad having nearly seven times the interest of its nearest competitor, Amazon's Kindle-branded devices.
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40 Comments
I don't see apple gaining on Samsung. Nokia and HTC I see as being possible but not Samsung
"Apple predicted to gain additional U.S. smartphone share over Samsung in 2013" Yeah, thanks for the innovative S4, Samsung!
Samsung spanked itself on Broadway, and I mean that literally and metaphorically (you know which metaphor I am talking about).
Even if the new S4 was capable of blowing away the competition (which it wasn't), the presentation hit all the wrong notes. It was brief where it should have lingered, and it lingered where it should have skipped. Choosing style over substance and adding unmistakably misogynistic overtones just made the whole show one of those "I can't believe they did that" spectacles. If, indeed, Apple outsells Samsung significantly this year and next, we can remember 2013 as the year in which Samsung jumped the shark; on Broadway, no less.
[quote name="stelligent" url="/t/156556/apple-predicted-to-gain-additional-u-s-smartphone-share-over-samsung-in-2013#post_2296942"]Samsung spanked itself on Broadway, and I mean that literally and metaphorically (you know which metaphor I am talking about). Even if the new S4 was capable of blowing away the competition (which it wasn't), the presentation hit all the wrong notes. It was brief where it should have lingered, and it lingered where it should have skipped. Choosing style over substance and adding unmistakably misogynistic overtones just made the whole show one of those "I can't believe they did that" spectacles. If, indeed, Apple outsells Samsung significantly this year and next, we can remember 2013 as the year in which Samsung jumped the shark; on Broadway, no less. [/quote] Do you really think that a great many people saw that?
Like all rumours predicting the future take it with a grain of salt but I can see Apple gaining in both profit share and unit market share in the US smartphone market.