AppleInsider Staff
Apple has released an iPhone 5c television spot the company first showed off at its iPhone media event last week, highlighting the device's plastic shell in a variety of vibrant colors.
The ad, titled "Plastic Perfected," is a bit of a departure from the most recent iPhone ads in that it focuses solely on the product, a style still used with the iPod lineup.
Set to Sleigh Bells' hit track "Rill Rill," the short 30-second clip shows an iPhone 5c being "built up" with liquified plastic seemingly poured into an invisible mold, hammering home that the phone is made of polycarbonate.
Unlike the last iPhone 5 commercials, which were powerful and contemplative, the iPhone 5c spot is all about the phone. Specifically, it's all about one feature of the phone: the plastic shell.
Ending the commercial is a flat black iOS 7 Apple logo and the text "Coming Soon."
Not much can be said about the ad aside from how divergent it is compared to Apple's recent direction in iPhone marketing. It can be assumed that the company is targeting a different demographic with the 5c spot, as it has a "fun" feel to it. Apple has yet to create a "feature" commercial for the iPhone 5s, though short snippets showing off the forthcoming handset's functions have been uploaded to YouTube.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
26 Comments
Why did they wait this long? Presales have already started! I'm worried about Apple's competitiveness. Maybe they're bringing out the commercial because their presales were disappointing. Yeah, that must be it, because they obviously produced a commercial to only be shown at the keynote. /s
(That's my prediction for this thread's direction)
Love this commercial. Contrary to the article's spin, there is no mention of plastic in the ad. It's all about how... delicious the phone looks.
[quote name="Suddenly Newton" url="/t/159562/apple-releases-iphone-5c-ad-first-shown-at-last-weeks-special-event#post_2398487"]Why did they wait this long? Presales have already started! I'm worried about Apple's competitiveness. Maybe they're bringing out the commercial because their presales were disappointing. Yeah, that must be it, because they obviously produced a commercial to only be shown at the keynote. /s (That's my prediction for this thread's direction) [/quote] I would have also accepted: Apple releases ad in desperation mode or where's the innovation in this ad or Panic Attack: the mostly true story of Apple's failed iPhone ad.
Best little ad from Apple in ages. Makes me want a 5C. If you don't think this phone is going to be a massive hit, I've got some Microsoft stock to sell you. And as a sort of parenthetical thought, this ad just underlines for me the feeling that Apple is really going to wield that "seamless integration" stick like a mace against Google and Samsung in the coming months and years -- in new and current product categories. I really feel great about Apple, and I like where this new stuff is going. To quote a great film, "the board is set, the pieces are moving."
Love the yellow. No wonder it sold out first.