Kevin Bostic
Ahead of this week's launch of the iPhone 5c, some customers who pre-ordered the device are finding that their colorful phone covers are arriving just a bit ahead of time.
Apple's silicon-rubber iPhone 5c cases are an integral part in how the company is marketing the lower-cost model, and iLounge reports that some customers are already seeing pre-ordered cases arriving. Apple has been heavily pushing the first-party covers as a way of allowing users to further differentiate their colorful new iPhones.
The 5c case retails for $29 on Apple's site. Its design allows for easy access to all of the iPhone 5c's controls, including the sleep/wake button and volume buttons. The main feature of the case is an essentially polka-dotted section that allows the color of the actual iPhone 5c unit to show through. In total, there are 30 possible phone-cover color combinations.
iPhone 5c cases are now showing a shipping lead time of 1-2 weeks on the U.S. Apple Store. The iPhone 5c, along with the iPhone 5s, will launch on Sept. 20.
Wesley Hilliard
Christine McKee
Marko Zivkovic
Malcolm Owen
William Gallagher
Andrew O'Hara
12 Comments
Is this much news that a $30 (or so) case ships quicker than its $550 phone?
well it got you to click on it didnt it? Ad Revenue
The cases are silicone rubber, not silicon. I have a friend who would often talk about silicone valley, which made me smile.
[quote name="justp1ayin" url="/t/159556/iphone-5c-cases-already-showing-up-for-some-pre-order-customers#post_2398384"]well it got you to click on it didnt it? Ad Revenue[/quote] I saw the word 'cases' too late. I had already clicked on it. Oh well, whatever it takes to keep AI going.
[quote name="NormM" url="/t/159556/iphone-5c-cases-already-showing-up-for-some-pre-order-customers#post_2398392"]The cases are silicone rubber, not silicon. I have a friend who would often talk about silicone valley, which made me smile.[/quote] That's Hollywood. How can the MSM spin this: 5C cases more popular than the 5C. It doesn't have to make sense but get page views.