Kevin Bostic
Ahead of this week's launch of the iPhone 5c, some customers who pre-ordered the device are finding that their colorful phone covers are arriving just a bit ahead of time.
Apple's silicon-rubber iPhone 5c cases are an integral part in how the company is marketing the lower-cost model, and iLounge reports that some customers are already seeing pre-ordered cases arriving. Apple has been heavily pushing the first-party covers as a way of allowing users to further differentiate their colorful new iPhones.
The 5c case retails for $29 on Apple's site. Its design allows for easy access to all of the iPhone 5c's controls, including the sleep/wake button and volume buttons. The main feature of the case is an essentially polka-dotted section that allows the color of the actual iPhone 5c unit to show through. In total, there are 30 possible phone-cover color combinations.
iPhone 5c cases are now showing a shipping lead time of 1-2 weeks on the U.S. Apple Store. The iPhone 5c, along with the iPhone 5s, will launch on Sept. 20.
Wesley Hilliard
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12 Comments
Is this much news that a $30 (or so) case ships quicker than its $550 phone?
well it got you to click on it didnt it? Ad Revenue
The cases are silicone rubber, not silicon. I have a friend who would often talk about silicone valley, which made me smile.
[quote name="justp1ayin" url="/t/159556/iphone-5c-cases-already-showing-up-for-some-pre-order-customers#post_2398384"]well it got you to click on it didnt it? Ad Revenue[/quote] I saw the word 'cases' too late. I had already clicked on it. Oh well, whatever it takes to keep AI going.
[quote name="NormM" url="/t/159556/iphone-5c-cases-already-showing-up-for-some-pre-order-customers#post_2398392"]The cases are silicone rubber, not silicon. I have a friend who would often talk about silicone valley, which made me smile.[/quote] That's Hollywood. How can the MSM spin this: 5C cases more popular than the 5C. It doesn't have to make sense but get page views.