Neil Hughes
In response to Apple's new iPads, Amazon took a direct shot at its competitor on the front page of its website Wednesday, saying the Kindle Fire HDX is "lighter than Air" — Â even though the new Kindle achieves that weight with a smaller display.
The advertisement is a not-so-subtle jab at Apple's new iPad Air, which shaves nearly a half-pound off the weight of its predecessor to drop to just one pound.
While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.
Both devices are also unsurprisingly heavier than Apple's new iPad mini with Retina display, which sports a 7.9-inch screen. Apple's smallest tablet weighs 0.73 pounds in its Wi-Fi-only variety.
Amazon also offers a 7-inch version of its Kindle Fire HDX tablet. It too edges the Retina iPad mini in weight, at just 0.66 pounds, but also sports a screen size nearly a full inch smaller diagonally in the process.
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139 Comments
Of course it's lighter than the iPad Air. It's only a 32 bit processor and a smaller screen. And for a smaller screen and lessor processor, the weight difference isn't that big. Oops. Amazon, go pick better battles.
A piece of crap should weigh nothing .
So, basically, “Not Legally Comparable to Air” would be a better tagline.
Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina. LOL, gonna pick one Fire HDX up really soon!
I wish apple has something up its sleeve for the first half of 2014, not like this year that they waited till summer and im betting they do have something to show us and other companies to copy.