Amazon taunts Apple's new iPads, advertises smaller Kindle Fire HDX as 'lighter than Air'

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In response to Apple's new iPads, Amazon took a direct shot at its competitor on the front page of its website Wednesday, saying the Kindle Fire HDX is "lighter than Air" — Â even though the new Kindle achieves that weight with a smaller display.

The advertisement is a not-so-subtle jab at Apple's new iPad Air, which shaves nearly a half-pound off the weight of its predecessor to drop to just one pound.

While the Kindle Fire HDX weighs in at 0.82 pounds for the $379 Wi-Fi-only model, it achieves that weight with a screen size of just 8.9 inches. Apple's iPad Air, in contrast, has a larger 9.7-inch Retina display with more screen real estate.

Both devices are also unsurprisingly heavier than Apple's new iPad mini with Retina display, which sports a 7.9-inch screen. Apple's smallest tablet weighs 0.73 pounds in its Wi-Fi-only variety.

Amazon also offers a 7-inch version of its Kindle Fire HDX tablet. It too edges the Retina iPad mini in weight, at just 0.66 pounds, but also sports a screen size nearly a full inch smaller diagonally in the process.

💬 138 Comments

drblank

said about 9 years ago

Of course it's lighter than the iPad Air. It's only a 32 bit processor and a smaller screen. And for a smaller screen and lessor processor, the weight difference isn't that big. Oops. Amazon, go pick better battles.

crazy_mac_lover

said about 9 years ago

A piece of crap should weigh nothing .

tallest skil

said about 9 years ago

Originally Posted by AppleInsider

So, basically, “Not Legally Comparable to Air” would be a better tagline.

gotapple

said about 9 years ago

Didn't know about this Kindle Fire HDX before, thanks for the tip! Is has 2x the CPU power these A7 iPads have, and a better resolution than Retina, and a 8MP camera as well. And it's lighter on the wallet than iPad Air / iPad Mini Retina. LOL, gonna pick one Fire HDX up really soon!