Apple releases two 'Your Verse' iPad Air ads

As part of its ongoing "Your Verse" ad campaign, Apple on Wednesday released two short 30-second spots once again focusing on the iPad Air's eclectic capabilities as a tool for professionals and everyday users.

As with the full "Your Verse" ad which debuted almost two weeks ago, the latest commercials make use of Robin Williams' monologue from the movie "Dead Poets Society."

The ads, titled "Light Verse" and "Sound Verse" are basically remixes of the same scenes from the original spot, which show the iPad Air being used by mountain climbers, deep sea divers, children, and more.

Each spot contains the same snippet from Williams' dialogue: "To quote from Whitman, 'You are here — that life exists, and identity; that the powerful play goes on and you may contribute a verse.' What will your verse be?"

While not as impactful as the full version with swelling music and sound effects, the 30-second tastes include a bit of unseen footage from each story.

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32 Comments

2385amh

said about 10 years ago

These ads are terrible

alfiejr

said about 10 years ago

it's a really great ad, and these short versions just drive that home even more. basically, they inspire folks to do something special - different - with their tablets besides merely basic web/media consumption. could be any brand of tablet, but of course the clever intent is to brand the iPad with this uplifting message. and i bet it works. i can't imagine an uplifting message from Samsung. Google could try, but you know i think Google's real message-vibe out there these days is "creepy."

justmark

said about 10 years ago

I enjoy these ads. Very inspirational.

healthnut

said about 10 years ago

Yeah I like these ads, they fit more with Apple than other ones I've seen. I feel inspired, but since I'm a procrastinator I'll do something about it tomorrow.

paxman

said about 10 years ago

Quote:

Originally Posted by 2385amh

These ads are terrible

I have to agree. The primary reason is the voice of Robin Williams which I cannot abide. His voice manages to obfuscate the meaning of the words. I also feel that the last line should have been printed and not spoken, but that's just me. Generally though, the words themselves as inspirational as they may be, don't work well with such busy imagery.