Apple snips down iPhone 5s footage from Burberry fashion show for new video

Apple on Wednesday posted to its YouTube page a short 30-second clip containing footage from Burberry fashion show, with the video's length suggesting the company will use it as a broadcast ad spot.

Titled "On the runway with iPhone 5s," the spot features a quick look at the Burberry Prorsum Womenswear Spring/Summer 2014 fashion show that took place in September of last year.

Apple and Burberry collaborated on the shoot, which relied solely on the iPhone 5s for runway and backstage footage, as a mutual marketing stunt timed for release after the handset's launch. To capture the event, Apple employed pre-release iPhone 5s units, many of which can be seen in cut scenes throughout the video.

Along with superior image quality, the short video also highlights the iPhone 5s' 120-frames-per-second slow-motion capture capability. One of the most prominent slo-mo shots shows golden leaves falling from sky as models strut by on the catwalk.

One month after the video debuted, Apple announced that Burberry's CEO Angela Ahrendts would be leaving the clothing designer to take on the newly created role of Senior Vice President of Retail and Online Stores.

19 Comments

applesauce007 1702 comments · 17 Years

About 10 years ago

Very cool advertising for both Burberry and Apple.

rogifan 10667 comments · 13 Years

I wonder if Apple is allowed to run this on TV?

ireland 17435 comments · 18 Years

If every bit of footage here was filmed on a 5s they should have made it more clear. Or was it?

bobschlob 1074 comments · 11 Years

Ok, Thats awesome, dude. (no but it really is). I hope they can roll that on TV. That track rig with the 3 iPhones is incredible (uh, I mean it's 'sick')(Is that the correct spelling?). I really want to know what that thing is / does.

foad 674 comments · 21 Years

Quote:

Originally Posted by BobSchlob

Ok, Thats awesome, dude. (no but it really is).
I hope they can roll that on TV.

That track rig with the 3 iPhones is incredible (uh, I mean it's 'sick')(Is that the correct spelling?). I really want to know what that thing is / does.

It's a gimbal that is providing remote camera control and stabilization. It's what is giving that steady shot as it tracks. And you're right...it's awesome.