AppleInsider Staff
Fast food giant Burger King will roll out a mobile app in April that will let users pay for food at more than 7,000 locations in the U.S., expanding on the company's BK Crown Card program already available on Apple's iOS.
The nation's second-largest burger chain by store count revealed details of the upcoming program on Wednesday in an email supplied to Bloomberg. According to the note, the plan will expand the company's e-wallet style payment service to 7,000 stores in "a few months."
From the company's description, it appears that the new system will take cues from the Burger King iOS app, which includes the BK Crown Card payment system.
Currently, the virtual wallet acts as a loyalty and payments card by incorporating a customer rewards system that dishes out coupons and other savings whenever a user recharges with a credit card. As noted in the app's release notes, functionality is limited to Sacramento, Reno, Baltimore and New York City.
Also available in the existing iOS app are nutrition facts and an interactive map showing nearby Burger King locations.
One new feature that may be added at a later date is an option to order ahead of time for later pickup. Jamba Juice offers a similar service in Jamba Curbside pickup, though customers must call in orders instead of using an app.
Burger King is the latest company to offer in-store purchases via app. It is unclear if Burger King will integrate the e-wallet functionality with Apple's Passbook like other solutions created by Starbucks and the Apple Store.
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34 Comments
But... it will fail since iOS devices don't have NFC.
Is this a IAP that's then subjected to the customary 30% cut for Apple?
Something tells me that Steve Jobs wouldn’t have eaten at Burger King.
Does “Have it your way.™” extend to returning the thing seven times before they get it right?
It is good for Apple to have partners like Burger King to enhance the usefulness of Apple products. Apple is likely courting other fast food partners, along with big oil companies, etc.
An app with Burger King nutritional info... comedy gold. In iOS 8, Passbook will be telling you to stop in for some discount cow byproducts, while Healthbook will be telling you to flee. [quote name="Chris_CA" url="/t/166732/burger-king-to-take-e-wallet-purchasing-nationwide-with-new-mobile-app#post_2492653"]But... it will fail since iOS devices don't have NFC.[/quote] NFC has been the failure so far. BT low energy is the future. And mobile payment apps have succeeded on iOS (Chipotle, Starbucks) without either. [quote name="dasanman69" url="/t/166732/burger-king-to-take-e-wallet-purchasing-nationwide-with-new-mobile-app#post_2492656"]Is this a IAP that's then subjected to the customary 30% cut for Apple?[/quote] There's no 30% for selling physical goods, and no need to go through Apple's IAP system. That's why there's an Amazon app where you can actually buy stuff—not downloads (go the site for that) but actual stuff.