AppleInsider Staff
Apple took its latest "Start something new" Internet ad campaign global on Wednesday, highlighting digital works of art created through a synergy of iOS and Mac hardware and third-party software.
Prominently displayed on Apple's official website in the U.S. and beyond, "Start something new" is an online art gallery showcasing the potential of Apple products. Apple first launched the project on its Japan website last week.
Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.
Featured artists include Austin Mann, who illustrated the photographic potential of Apple's iPhone 6 and 6 Plus through haunting images of a stark Icelandic landscape. To achieve such stunning results, Mann combined stock hardware and third-party photography app VSCO Cam.
Other photographers featured in the gallery — Marcelo Gomes, Christian Weber, Jared Chambers, Alistair Taylor-Young, Chad Riley and Jimmy Chin — applied a variety of techniques to extract high quality images from iPhone and iPad that rival comparable pictures shot on standalone camera systems. Aside from VSCO Cam, Apple touts the capabilities of its own Camera app, like Burst Mode, Panorama and more.
Illustration seems to be a focus for Apple's featured iPad artists, as seen in Nomoco's ethereal portraits created using Brushes 3 on an iPad Air 2. An interesting piece by artistic duo Craig & Karl came to life through collaboration over FaceTime and iMessage and ultimately accomplished using painting app Waterlogue.
Filmmakers are also included in the "Start something new" gallery. Universal Everything's Matt Pyke used his iPhone 6 to capture high contrast moving images, then tweaked speed, color and other settings to end up with a film bearing almost painterly qualities.
Finally, a peppering of Mac creatives showed off paintings and movies produced on iMac using iDraw and Final Cut Pro.
William Gallagher
Christine McKee
Chip Loder
Malcolm Owen
23 Comments
What other platform can compete with that?
But it's just a content consumption dev..... oh wait
No Adobe products featured...hmmm
New Starts
In a break with tradition I would like to make it clear that the following speech will not end with me disappearing with a flash and a bang and reappearing with gold and jewels.
Which is a bit of a bummer, for me, really.
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And to the man that created it all, Stephen P. Jobs: what an astonishing individual.
Of all of his contributions, probably the most important was his demonstration that a mere mortal, flaws and all, could contribute so much good to humanity. You left us too soon.
A Happy New Year to you all.
Stay Cool. Not so much the fool. And stay hungry.
This shows how important 3rd party support really is. Aside from Final Cut, almost everything here was created from 3rd party tools.