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Apple launches unprecedented campaign across storefronts to hype iTunes debut of 'Star Wars'

All six "Star Wars" films are being promoted and can be preordered from the App Store, iBookstore, and iTunes Store, as Apple is heavily hyping this Friday's digital debut of the legendary film series.

A new "Featured" section for "Star Wars" content can be found across all of Apple's major digital storefronts on both iOS and OS X. Tapping the advertisement brings users to a landing page with a plethora of "Star Wars" content available from across Apple's digital businesses.

The listing is particularly unique because it allows users to preorder the films from within the App Store or iBookstore. Typically, content from Apple's different storefronts is segregated, meaning movie purchases must be made from the iTunes Store and not the App Store.

Set to arrive on iTunes on Friday, all six films from the "Star Wars" saga are available to preorder for $19.99 each. They are:

Beyond the upcoming digital release of the films, Apple is also promoting the wide range of "Star Wars" content available from its other storefronts. Content based on the films is available in the form of apps, TV shows, music, ringtones, and books.

Disney announced on Monday that all six "Star Wars" films would go digital for the first time this week. The movies are not exclusive to Apple, as they will be available on other storefronts such as Google Play and Xbox Video.

When they launch on Friday, customers will not be able to rent the films, as they are only available for purchase. And the digital release represents the "Special Edition" versions of the film, with enhanced special effects and new scenes that have been derided by some "Star Wars" purists.



65 Comments

joelsalt 16 Years · 820 comments

I've already bought the entire series on VHS (originals only, as they were the only ones that existed) and Blu-Ray (which I regret).  Even though I'd prefer this digital version for utility, I really don't want to pay 3 times for the same movies (although, knowing Lucas he changed a bunch of stuff for the iTunes version)

SpamSandwich 19 Years · 32917 comments

Episodes 1, 2 & 3 do not exist for me. It should be noted that a series of new comic books will be released, tying together the 30-year gap between the end of ROTJ and The Force Awakens.

thewhitefalcon 10 Years · 4444 comments

[quote name="SpamSandwich" url="/t/185630/apple-launches-unprecedented-campaign-across-storefronts-to-hype-itunes-debut-of-star-wars#post_2705407"]Episodes 1, 2 & 3 do not exist for me. It should be noted that a series of new comic books will be released, tying together the 30-year gap between the end of ROTJ and The Force Awakens.[/quote] Those must be fan films or something. Attack of the Clones? Huh. And the comics are stupid. Thrawn Trilogy wins by default.

applezilla 15 Years · 941 comments

No original unaltered trilogy? No thanks.

 

I have a LaserDisc set in storage. Time to dust it off and digitize it.

beehunt 15 Years · 9 comments

Holy Cow, they are charging $120 for all 6 movies, only $90 on Amazon, but even that is insane.