NFL Game Pass comes to Apple TV with updated app

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With the 2015 NFL campaign set to kick off, Apple on Monday pushed an update to the league's Apple TV app that adds access to live streaming via Game Pass alongside a new design.

With a Game Pass subscription, Apple TV owners can watch any out-of-market preseason game live. Regular season games will be available on demand the day after they air, and archival footage of games between 2009 and 2014 is available any time.

Game Pass subscribers outside of North America and the UK can also stream regular-season games live, along with the same on-demand privileges and video archive.

Interested Apple TV owners can subscribe to Game Pass on the set-top streamer via iTunes, or access subscriptions purchased through other venues. A $99.99 subscription will provide access until July 31 of next year.

The update come as Apple is expected to introduce a new, fourth-generation Apple TV at its Sept. 9 special event. AppleInsider will be on hand in San Francisco and will provide live coverage from the venue.