Apple has some helpful tips for consumers who are having trouble deciding on gifts for their tech-savvy friends and family, launching a new edition of its annual holiday gift guide featuring the latest from Apple and its favorite partners.
The 2015 gift guide is split into six focus areas: gaming, photography, music, fitness, learning, and travel. Each category features a selection of Apple hardware alongside popular third-party accessories.
The Apple TV and iPad Air 2 dominate the gaming category, with the SteelSeries Nimbus and Parrot Bebop drone sharing the spotlight. Photography is headlined by the iPhone 6s and iPad Pro, joined by the likes of olloclip, JOBY, and Shure.
Music spotlights the iPhone 6s, MacBook, and Apple TV along with speaker options from Bose and B&O and Apogee creation tools. The Apple Watch stars in Fitness along with the iPhone 6s, PowerBeats earphones, and the Wahoo Fitness KICKR SNAP bike trainer.
The learning category promotes the iPod touch and MacBook with the Sphero SPRK and Osmo genius kit. Finally, Travel shows off the Apple Watch again along with the iPad mini 4 and noise-cancelling headphones and external battery packs.
Coordination is a theme that runs throughout the gift guide. Apple makes a point of showing off how well its products coordinate with each other and third-party accessories, a reflection of the more fashion-focused direction of the company's retail strategy.
17 Comments
Those expecting an iPad Pro and Pencil for Christmas at this point have probably missed the boat.
[quote name="SpamSandwich" url="/t/190146/apple-highlights-ipad-pro-new-apple-tv-alongside-popular-accessories-in-holiday-gift-guide#post_2806071"]Those expecting an iPad Pro and Pencil for Christmas at this point have probably missed the boat.[/quote] I haven't been following this ... but really, you think they are sold out for Christmas already? if so wow! My best guess is this will be a 'self gift' for any Apple enthusiast that can find justification somehow as they are graphic artists or own their own companies, the latter like I always have, just kid themselves about the need 'cos they want a new Apple toy' LOL. I don't see this under the tree for little Johnny or Susie.
Those expecting an iPad Pro and Pencil for Christmas at this point have probably missed the boat.
Just ordered my pencil and keyboard, and it says December 17 delivery.
The 128GB iPad Pro Gold wifi (which the wife will "gift" me, and I'll be allowed to pre-open ) says one week for store pickup.
Those expecting an iPad Pro and Pencil for Christmas at this point have probably missed the boat.
I very much doubt it.
Apple's marketing is so good it's in a category by itself. Meanwhile, Amazon has gotta be rethinking their decision to drop ?TV to promote their own "shit on a stick" alternate.