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Apple touts App Store's record breaking holiday season, $144M spent on New Years Day alone

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The App Store had its biggest holiday ever, with more than $1.1 billion spent on apps an in-app purchases in a two-week span covering Christmas and New Years, Apple announced on Wednesday.

Jan. 1, 2016 was the biggest day in App Store history, as customers spent over $144 million in total. That broke the previous single-day record, set a week earlier on Christmas Day.

"The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "We're grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can't wait for what's to come in 2016."

To date, nearly $40 billion has been earned by developers on the App Store since its launch in 2008. Over one-third of that money was generated in the last year alone.

Apple claims that the App Store is largely responsible for the creation and support of 1.9 million jobs in the U.S. alone. The company says that over 1.4 million of those jobs are attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS, as well as non-IT jobs supported directly and indirectly through the "app economy."

Apple also attributes the creation of 1.2 million jobs in Europe and 1.4 million in China to its app economy.

The success of the App Store spans platforms, as Apple's amounts shared on Wednesday also include the Mac App Store, and the new tvOS App Store.

The most popular categories on the App Store this year were gaming, social networking, and entertainment.



24 Comments

5150iii 9 Years · 96 comments

Refreshing change of pace and a subtle way to reinforce strong sales.

LoneStar88 9 Years · 325 comments

Assuming these numbers are true, these are FACTS which contrast sharply with the myriad of OPINIONS and other crap presented in so many articles and article comments on sites such as these. FACTS of large numbers of developers and companies in these "app economies" prospering over time should serve to quell most concerns over Apple's wellbeing—NOT all the fussing over Apple's fickle stock prices, which is really not Apple at all, but merely rapacious gamblers fixated only on short-term profits.

stargazerct 11 Years · 227 comments

Yes, but Apple is doomed according to manipulating wall street analysts and cnbc talking heads. The end is near.

SpamSandwich 19 Years · 32917 comments

Looks like AAPL may break below $100 today. Word to the wise: Set your buy orders now.

maestro64 19 Years · 5029 comments

SOG, Look Apple pre-announced some good data and the market still driving the sock down. See it does not make, Apple making more money than anyone even in online stores and Wall Street has declare Apple is dead to them.