Roger Fingas
In a bid to keep sales of the product moving, Apple on Monday slashed the price of the iPad Air 2 by $100, putting the cost of an entry-level 16-gigabyte Wi-Fi model at $399.
Accordingly, the 64-gigabyte Wi-Fi model is now $499 at Apple's online store. Cellular-equipped models are $529 and $629, depending on the amount of storage. Significantly, Apple has dropped the 128-gigabyte option from its lineup, much as it often eliminates high-end storage ranges for older iPhones.
The iPad Air 2 originally launched in late 2014, and features an A8X processor.
Its successor, the 9.7-inch iPad Pro, includes a number of important upgrades such as an A9X chip, a Smart Connector, and Apple Pencil support. It also includes four speaker ports, a color-matching "True Tone" display, and a 12-megapixel rear camera with the first-ever flash module on an iPad.
The new Pro comes in 32-, 128-, and 256-gigabyte capacities, but with the tradeoff of a $599 starter pricetag, $100 more than any previous 9.7-inch iPad.
Charles Martin
Malcolm Owen
Andrew O'Hara
William Gallagher
13 Comments
I had to laugh when the price was announced. Last week MacRumors forum posters went ballistic when Mark Gurman said the Air 2 would stay at $499. Also nobody predicted the $399 starting price for the iPhone SE. Heck some were saying it might start at $549.
God this is so really zzzzzzzzzzzzzzz
Very sneaky from Apple, not showing that the iPad Mini is iPad Mini 2 and not the 4 for $269
I would like to see more agressive iPad pricing from Apple.
Ideally:
iPad mini 4 16/64/128 $299/399/499
iPad Air 2 32/64/128 $399/449/549
iPad Pro 32/128/256 $499/649/799
iPad Pro+ add $149
These prices would drive iPad sales and upgrades considerably.