Neil Hughes
Brooklynites braved the summer heat on Saturday for the grand opening of their borough's first-ever Apple Store, in the neighborhood of Williamsburg. AppleInsider was there and provides a first look at the new retail space.
Thousands of customers were on hand throughout the morning and early afternoon after the store opened its doors, at the corner of North 3rd Street and Bedford Avenue. The design of the store owes its flair to Bohlin Cywinski Jackson, a noted architectural firm who has worked on numerous Apple Stores, including seven in New York City.
Inside, the one-story location boasts one large, main room for Apple's principal products. iPhones are located front and center upon entering, with iPads, Macs, Apple Watches and associated accessories also in prime location.
In the back, the store features a massive video screen along with a series of movable cubes for arrangeable seating. Large archway windows allow passersby to peek in while walking through the busy neighborhood.
The store also features a smaller second room, in the back left, where it focuses on Apple TV, gaming controllers, Beats headphones, third-party HomeKit accessories and other assorted peripherals. There's also a door to the store's boardroom in the back room.
Apple celebrated the launch with thousands of free t-shirts for customers. By early afternoon, the full allotment of shirts were gone.
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Christine McKee
AppleInsider Staff
Chip Loder
Malcolm Owen
36 Comments
It's smaller than anticipated. It was a pretty short, congested walk from the Bedford Avenue "L" station. I can't believe this is the Williamsburg of my youth. A Whole Foods nearby, thrift stores and several fancy shops and restaurants. The hipsters (or whatever term is used for them nowadays) are in heaven.
Really hope Apple opens another location in downtown Brooklyn soon as I couldn't justify going out of my way to get here.
Awesome! Another NYC distribution point for iPhone 7.
Brooklynites no longer have to go to Manhattan, Queens or Long Island anymore.
Brooklyn should have two stores at least.
What a disappointment, this has got to be one of the ugliest stores I've ever seen from Apple. I live in Brooklyn and have been waiting for a store for a long time. It doesn't make it exciting to go here it looks like some kind a thrift store.
Anything that makes hipsters less likely to venture outside of Brooklyn is a good thing, so two thumbs up for this new Apple store! :#
The outside does look like an abandoned warehouse, so I agree with the other comments saying that it is not that attractive for an Apple store.