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Sonos brings PLAY:1 & PLAY:5 speakers to Apple's online & retail stores

Wi-Fi speaker maker Sonos on Monday announced a partnership that will see the company's PLAY:1 and PLAY:5 speakers sold in Apple's online and physical retail stores.

The speakers should go sale from later today, and reach outlets on Oct. 5, Sonos said in a press release. Online sales will initially be limited to the U.S., but these should expand elsewhere "in the coming weeks."

People who buy a Sonos system from Apple between today and Dec. 31 will get a free gift card for three months of Apple Music streaming. To further promote the partnership, over 140 stores will be hosting demo stations with the Sonos app loaded on an iPad Pro.

The company's current speakers have been available for some time, as has Apple Music support. Sales through Apple can be lucrative though, since while shoppers could easily find speakers elsewhere, a presence in Apple's stores means catching shoppers right when they need accessories, and taking advantage of a high-profile international brand.