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LifeProof opens preorders for rugged Fre cases for iPhone 7 & 7 Plus

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Otterbox-owned LifeProof on Thursday launched preorders for its Fre cases for the iPhone 7 and 7 Plus, designed to offer extra protection not just from drops but the outside climate.

Each case is drop-proof to a height of 6.6 feet, and waterproof to a similar depth, LifeProof said. They also block our dirt and snow, thanks in part to a built-in screen protector.

All ports and controls — including the touchscreen — remain accessible while one of the cases is on. To access a phone's Lightning port, owners have to flip open a lid.

The iPhone 7 version of the Fre is available in six basic color combinations: black, blue, red, gray, teal, and purple, each costing $89.99. Two camouflage variants cost an extra $10. Black models should be in stock as soon as Nov. 11, but some may arrive as late as December, and there's no firm date for the camouflage options.

The 7 Plus case comes in just five colors, namely black, blue, gray, teal, and purple, each for $89.99. Black units should be ready on Nov. 18 — purple is due on Dec. 9, while the other colors are listed as "coming soon."



8 Comments

ireland 18 Years · 17436 comments

Cases that cutout for the logo are all kinds of ugly.

fallenjt 13 Years · 4056 comments

Wow, it costs $90 to make your phone ugly! 

jfc1138 12 Years · 3090 comments

ireland said:
Cases that cutout for the logo are all kinds of ugly.

But now necessary if you want to board an airliner or train without uncasing your phone to prove it's not an exploding Samsung. 

ireland 18 Years · 17436 comments

jfc1138 said:
ireland said:
Cases that cutout for the logo are all kinds of ugly.
But now necessary if you want to board an airliner or train without uncasing your phone to prove it's not an exploding Samsung. 

lol

Pull the stylus/pin out of its hole and watch them all take a dive.

sockrolid 14 Years · 2789 comments

Thanks, but I'll just "go commando" with my Jet Black iPhone 7 Plus.

(Just to avoid any confusion: "go commando" is American slang for "no underpants."
So, in this context, it means "no case."  This is your American English lesson for the day.)