Massive conventional ad buy underway for rollout of Apple Watch Nike+ edition
Giant advertisements for the Apple Watch have appeared in New York City, with additional, similar ads slated to pop up in the Washington D.C. metro area and other large cities in the U.S. in coming days.
Reader Ryan Tracey clued AppleInsider on the billboards and signage at the New York City Port Authority.
"While AppleInsider fans are undoubtedly familiar with the Apple Watch Nike+, not everybody is as aware as they are," we were told by our sources within Apple. "We're just making sure everybody knows that the best exercise tracking and monitoring tool is available now with new billboards and newspaper ads."
We were also told that "conventional" media buys were going to happen soon in Washington D.C. and its surroundings, plus "fitness-oriented" locations in Boston, Chicago, Philadelphia, and others.
The Nike+ combines all of the features of Apple Watch Series 2 with custom bands, and a preloaded Nike+ Run Club app to motivate runners, provide guidance from coaches and athletes, and tailor plans to a user's schedule and progress. The band combinations include Black/Volt, Black/Cool Gray, Flat Silver/White and Flat Silver/Volt.
On Oct. 28, the Nike+ shipped in Australia, Austria, Belgium, Brazil, Canada, China, Columbia, the Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Macau, Malaysia, Mexico, Monaco, the Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Russia, Taiwan, Thailand, Turkey, the U.K., and the U.S.
On Oct. 29 the device was made available in Bahrain, Greece, Kuwait, Oman, Qatar, Saudi Arabia, and the U.A.E. Israeli retailers will see the device on Oct. 30.
The watch is available in a 38mm size for $369 (U.S.) and in 42mm for $399 from Apple, Nike, some Apple-authorized resellers, and select specialty stores and department stores.