Apple CEO Tim Cook, Apple homepage honors Dr. Martin Luther King, Jr.

Not only does Apple's homepage have a full-page tribute to Dr. Martin Luther King, Jr., but a Tweet from Apple CEO Tim Cook commemorates the holiday celebrating the civil rights leader.

Apple's homepage posts one of King's most famous quotes, declaring that "the time is always right to do what is right."

Similarly, Cook's Twitter account used a different quote, with a comment from the Apple executive.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. Lets find the light and the love, together. #MLK
Tim Cook (@tim_cook) January 15, 2018

Monday's observations are not Apple's first. It has noted the date in previous years on the Apple homepage, and also featured Dr. King during the "Think Different" advertising campaign.