Latest Apple Watch challenge sets high bar for International Women's Day

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Apple has introduced a new Activity Challenge for the Apple Watch, this time themed around International Women's Day on Thursday, March 8.

Winning the challenge requires doubling Move goals on that date, according to Apple's description in the iOS Activity app, visible only to Watch owners. The achievement badge features "2018" surrounded by a completed Move ring.

To keep up interest in the Watch and/or its achievement system, Apple regularly cycles in themed challenges alongside standard ones. In February, for example, it offered a special Heart Month award which included not just a badge but extra iMessage stickers.

Apple's International Women's Day marketing is multi-pronged this year, for instance including Apple Music and iTunes Movies content. More practically the company is hosting events in stores around the world, such as a recruiting session in Paris.