First 2018 MacBook Air unboxing videos hit YouTube

The embargo has lifted on first look videos of Apple's redesigned 2018 MacBook Air, meaning the web is awash with obligatory unboxing content just a day after the laptop was revealed at a special event in New York.

Impressions seem largely positive, though none of these videos amount to much more than extended hands-on looks like those offered during Apple's post-event gathering on Tuesday.

One nice touch that was noted by various YouTubers is that the Apple stickers that are included with the new Airs are color matched to the laptop's finish. So the gold models we saw unboxed had shimmering golden Apple stickers rather than the regular matte white.

We will continue to update this article with additional videos as they are posted. In the meantime, check out AppleInsider's own first impressions of the new MacBook Air with Retina display.

Keep up with AppleInsider by downloading the AppleInsider app for iOS, and follow us on YouTube, Twitter @appleinsider and Facebook for live, late-breaking coverage. You can also check out our official Instagram account for exclusive photos.

14 Comments

chasm 3595 comments · 10 Years

About 6 years ago

Thanks for including the TechMeOut video. I was not aware of her, and she did a great job. Gonna go check out (er, tech out) more of her videos.

ireland 17435 comments · 18 Years

There’s inherent bias built into knowing you’ve early access to an Apple product and that you’re expected to do a video unboxing of it. If you react badly it’s understood you won’t get early access again. Apple makes great products, but these videos are ads.

slurpy 5388 comments · 15 Years

ireland said:

There’s inherent bias built into knowing you’ve early access to an Apple product and that you’re expected to do a video unboxing of it. If you react badly it’s understood you won’t get early access again. Apple makes great products, but these videos are ads.

Pretty much every tech reviewer receives every single non-Apple tech product to review for free. So, on this topic it's absurd to think Apple has any advantage over anyone else, quite the opposite. As far as I know, they don't spam out free units and massive gift bags like all their competitors. Also, kind of different and cool that Apple sent these to lesser known (more amateurish), female Youtubers instead of the better known tech reviewers. Clearly they want to appeal to a different audience.

jdw 1444 comments · 18 Years

I just don't get it. Why should we veteran Mac users care that a glorified MacBook has now replaced the extremely popular AIR? Seriously. It's a MacBook with another USB-C port. No SD Card slot. Good keyboard gone. And the very iconic and glowing Apple logo which Apple itself so laughably showed in the opening video of its keynote is now gone too. MagSafe is gone. Everything great about the AIR that differentiated it from other Apple notebooks is now gone. It's almost getting as bad as the Performa days at Apple, with so many choices that are similar that the buyer is confused as to what to get. Whether it be a MacBook, MacBook AIR or MacBook "Pro" you basically get the same limited functionality (limited until you buy a mess of wires they call dongles). It's totally preposterous. And it's not like Apple is allowing us to go totally wire free seeing they would need to allow wireless charging of MacBooks for that to happen.

I just don't get it. I love legacy Macs but loath the new stuff coming out of Apple. Apple has always forged their own path. The difference is I liked the old path they were on because it satisfied my practical needs. The new path satisfies only the Cupertino-is-inerrant worshippers.

slurpy said:

ireland said:

There’s inherent bias built into knowing you’ve early access to an Apple product and that you’re expected to do a video unboxing of it. If you react badly it’s understood you won’t get early access again. Apple makes great products, but these videos are ads.

Pretty much every tech reviewer receives every single non-Apple tech product to review for free. So, on this topic it's absurd to think Apple has any advantage over anyone else, quite the opposite.

Do you dream at night with Apple struggling against other companies, because your comment has no relation to mine. I mentioned only one company, Apple. This website is about Apple and this video is about an Apple product. That’s what my comment is about. Why must we discuss other companies vs Apple the whole time. It’s playground stuff. I literally couldn’t give a shit about Google, what shit they talk about and what privacy raping slab they are working on.

My comment remains the same. These videos are biased; they are ads.