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Apple Music memoji-themed billboards pop up ahead of Grammy awards

Capitalizing on the publicity around next Sunday's Grammy Awards, Apple is running a series of billboards around Los Angeles featuring memoji versions of artists like Ariana Grande and Kacey Musgraves.

A triptych is front of the city's famous Hotel Figueroa, not far from the Staples Center where the awards will be held. The display includes versions of Grande, Musgraves, and Shawn Mendes based on recent album covers, and calls attention to their Grammy nominations.

At least one solo billboard for Musgraves can be found elsewhere in Los Angeles. In that case the ad the points out that the singer is an "Album of the Year" nominee.

Musgraves Apple Music billboard

While Apple regularly runs billboard campaigns, it's rare for the company to target specific events. In January the company plastered a pro-privacy ad near the Las Vegas Convention Center ahead of the 2019 Consumer Electronics Show — presumably hoping to taking advantage of the thousands of extra eyes coming to the city.

Memojis — customized animojis — have been a frequent focus of Apple's marketing. The feature was introduced alongside iOS 12, and is only available on devices with TrueDepth cameras, namely the iPhone X, XS, and XR, as well as 2018 iPad Pros.