Apple announces new Girls Who Code partnership to mark International Women's Day

Apple is planning a marketing push in recognition of International Women's Day on March 8, including a new partnership with Girls Who Code.

The company is supplying the Everyone Can Code curriculum to Girls Who Code, aiming to teach Swift to some 90,000 girls across the U.S. Swift training will be provided to club leaders.

"Women have earned the opportunity to have our ideas shape the future," said Lisa Jackson, Apple's VP of Environment, Policy and Social Initiatives in a preassembled statement. "We're excited to support Girls Who Code as they empower girls to be the developers and tech innovators of tomorrow."

At "select" Apple stores, people will be able to attend over 60 Today at Apple sessions in a "Made by Women" series. These will feature artists, musicians, photographers, developers, scientists, and others. A given example is an App Lab at Apple Causeway Bay in Hong Kong, where Hillary Yip — a 14-year-old CEO — will talk about building and pitching social platforms.

Stateside, Emily Grasile of the Chicago Field Museum and The Brain Scoop on YouTube will be presenting a Video Lab at Apple Michigan Avenue. Participants will be taught how to incorporate museum specimens into landscapes using Procreate on an iPad Pro.

Other cities getting Made by Women sessions will be Singapore, Kyoto, London, Milan, Paris, Dubai, San Francisco, New York, and Los Angeles.

During March the App Store will promote women and their apps, including games featuring the Marvel heroine Captain Marvel. Apple has long-running corporate ties with Marvel's parent company, Disney, and a Captain Marvel movie is in fact premiering March 8.

Other Women's Day marketing efforts will involve Apple Music playlists, a 24-hour Beats 1 marathon, and a special Apple Watch Activity award.

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21 Comments

maciekskontakt

said about 5 years ago

I wonder what would happen if boys did the same. Anybody sees problem with that?

Roger_Fingas

said about 5 years ago

maciekskontakt said:

I wonder what would happen if boys did the same. Anybody sees problem with that?

The point of these efforts is that women are often underrepresented in programming and other fields.

tyler82

said about 5 years ago

maciekskontakt said:

I wonder what would happen if boys did the same. Anybody sees problem with that?

Such thin, thin, thin skin.

SpamSandwich

said about 5 years ago

Roger_Fingas said:

maciekskontakt said:

I wonder what would happen if boys did the same. Anybody sees problem with that?

The point of these efforts is that women are often underrepresented in programming and other fields.

They’re “underrepresented” because they generally don’t care for programming. Coding isn’t for everyone. Despite this push, I’ll bet the long-term results will end up being minimal. And I even agree that women are as capable as men when it comes to the brainpower and focus needed for the profession.

StrangeDays

said about 5 years ago

Aaaand post #1, the cluelessness begins. Why is it so hard for white males to understand that they are the default power base (whether you personally are or not), with the most economic advantage (again, regardless of whether you feel you are personally or not), and that its a good thing to try and get other demographics to the same level of participation? Women in the US were banned from voting (by men) in the last century until 1920! And in the rest of the Americas until the 1950s and '60s. Men have centuries of lead-time advantage over women in wealth collection & generation, and education and economic participation. In 1956, future Supreme Court justice Ruth Bader Ginsberg was one of only 9 women at Hardvard Law, and got crap for it. Tech is another area where women were late in the workforce. It's going to take a while for women to catch up, so encouragement is a good thing.

Only white male snowflakes get triggered by this.

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