Apple has opened the "It's show time" Apple News and video event with a special animated introduction, one that highlights all of the important ad campaigns and products that the company has produced over the years in a fast-paced movie-style preroll.
Starting before the "Feature Presentation" and ahead of Apple CEO Tim Cook's arrival on stage at the "It's show time" event, the animation echoes back to the movie introductions from the 1960s and 1970s, with an uptempo beat accompanied by flashy motion graphics. Starting with the rainbow Apple logo, the video progressed through all of the various pieces of hardware and software Apple has created, with each framed as offering a different "role" in the production.
A "Think Different Production," the video moves on to reference the Mac, iPhone, HomePod, iPod, Siri, Apple Pencil, and other products. There are also sections reminiscing about the iconic silhouette advertising campaign, and the clip's direction by "The Crazy Ones."
The March 25 event will reportedly be a star-studded affair, with appearances by people such as J.J. Abrams, Jennifer Garner, and Steve Carrell to commemorate the unveiling of Apple's original video content project, which has seen the investment of at least $1 billion so far into TV shows and movie productions.
As well as the video service, Apple is also expected to launch Apple News magazines, a paid subscription that allows users to read digital magazines from their Mac or iPad.