People in select countries can now assign Apple Pay as a payment method for iTunes, the App Store, Apple Music, Apple Books, and iCloud storage.
To assign a debit or credit card from an iPhone or iPad, users must launch the Settings app then open the "iTunes & App Store" menu. From there people need to select "View Apple ID," "Manage Payments," and finally "Add Payment Method."
The change, noted in an Apple support document, has so far propagated to the U.S., Canada, Australia, Singapore, Hong Kong, Taiwan, Russia, Ukraine, and the U.A.E.
Apple has traditionally required that people use direct card info for payments, or else options like PayPal or gift cards. Some countries allow carrier billing.
Apple Pay should make it possible to switch between cards on the fly, and enhance security through fingerprints and tokenized transactions. It should also be easier to cancel unwanted subscriptions via the Wallet app.
The document was originally highlighted by MacRumors.