Andrew O'Hara
Apple's MacBook Air is the target of Microsoft's latest ad, which cleverly enlists the help of a man named "Mac" Book to tout the new Surface Laptop 2.
Microsoft's ad spot for Surface features a local from Sydney, Australia, named Mackenzie Book — "Mac" Book — who compares the Surface to Apple's MacBook Air.
Beyond the usual spec comparison tropes, Microsoft's commercial stands out as a not-so-subtle jab at Apple's classic "I'm a Mac, I'm a PC" spots. Instead of actors, however, Microsoft went to great lengths to find an actual human named Mac Book to denigrate Apple's hardware. The result is humorous, if only for its inane message.
The 30-second spot, titled "Meet Mackenzie "Mac" Book," reiterates many of the high-level comparisons between Apple's machines and those from Microsoft. True to previous ads, Microsoft again knocks the Mac for its lack of a touchscreen, and claims the MacBook Air is "slower" with a shorter battery life.
Check out the ad for yourself to see Microsoft's take on the "Mac vs PC" ad genre.
Andrew Orr
Amber Neely
William Gallagher
Christine McKee
AppleInsider Staff
30 Comments
Well since they flashed Mac Book all over the commercial I see Apple got their money's worth. After that commercial I would go online and search Mac Book. Dumbest ad ever.
Cleverly? Up for debate.
That guy really doesn’t sound impressed. It’s like he’s being paid to promote a computer he really doesn’t believe in.
Why are they still trying.... compare your malware machine to other MacBook knockoffs.
Where did you get that idea?!?!
/s
I'm sure he bought a Mac with his ad payment. Seen it happen before.