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American Express on Monday introduced an Apple Pay provisioning feature that allows new members to add their card to Apple Wallet immediately after approval.
With the new integration in place, users can seamlessly add an American Express Card to Apple Pay at the time of application. If approved, members are able to add their card to Wallet for use with apps, web purchases and in stores.
The feature builds on Amex's Instant Card Number system that enables users to add a card number to Wallet prior to receiving a physical card in the mail. Unlike the largely automated provisioning process launched today, Instant Card Number requires manual input of card credentials prior to use.
Card provisioning also affords immediate access to membership benefits like earning rewards on purchases.
Available to U.S. customers, Apple Pay provisioning can be performed from AmericanExpress.com for new consumer cards at the time of the application decision, according to American Express.
American Express has a long history with Apple Pay and is consistently among the first major credit card companies to offer compatibility when Apple's service launches in new countries. That early adopter status continues with immediate card provisioning in Wallet, which until today has been limited to Apple Card.