Wesley Hilliard
Apple debuted two videos showing off the AirPods Max and detailing features like active noise cancellation (ANC), transparency mode, and Spatial Audio.
The first video is "Introducing AirPods Max," done in similar fashion to the classic Jony Ive product videos. Two Apple executives narrate the short video — first Evans Hankey, Apple vice president of Industrial Design, then Gary Geaves, VP of Acoustics.
The second video is a short ad called "Journey into Sound," which gives closeup visuals of the headphones in a surreal landscape. The listener tumbles through space as they fall into the music, only to be interrupted when they switch ANC to transparency mode with a tap.
AirPods Max were announced on Tuesday via press release and cost $549. They feature ANC, Adaptive EQ, Spatial Audio, and two H1 processors for the best audio experience on Apple products.
AppleInsider Staff
Malcolm Owen
Oliver Haslam
Andrew O'Hara
William Gallagher
Christine McKee
4 Comments
Yikes! Airpods Max Ca-Ching!
This seems very interesting. I have the Beats Studio 3, and for cheap headphones, they’re good. By cheap, I mean wireless phones that also do noise cancelling for $299. Yeah, that’s cheap. A lot of Bose and other models are a lot more expensive. These new ones are priced at that market level.
Checked the Australian price - A$899. Ouch. I know it's not necessarily expensive for top-end headphones, but well out of my budget. Kind of glad I picked up some AirPods Pro on special at only A$329 - A$70 off RRP, and only A$10 more than non-Pro wireless charging AirPods.
Now if I could just work out which set of tips is the right balance of fitting in my ears and blocking out external sound...
AUD$899! For Bluetooth headphones!
the comparison between these and the ANC standards Sony XM4 and Bose 700 will be quite interesting, given you can regularly get either for a touch over AUD$300.